Our Designers

Baranowitz + Kronenberg

We collaborated with the studio’s talented team on Sir Joan and Sir Albert as well as the ground floors of Sir Victor, Sir Savigny and W Amsterdam. As Design Boom describes, their spaces are "defined by narrative: environments and atmospheres that demand exploration, examination and discovery." Irene Kronenberg believes "it’s about finding a strong DNA that goes beyond color and texture."

Piero Lissoni

We are working with the world-renowned Italian architect and designer to create the upcoming Edition Milan. As described by Salone del Mobile, "his work is appealing because of its lightness, its rigorous style and that hint of imperfection." He believes that the key to design "rests in flushing out the error and turning into a strong point. If you don’t raise the bar and never exceed the limit, we can never move forward.”

Icrave

We worked with NYC-based, internationally reknowned studio Icrave to create our beautiful Amsterdam hotel Sir Adam. They specialize in designing eye-catching experiences, ideal for a project as creative and musical as Sir Adam. Their mission is to “foster curiosity in the world around us.”

FG Stijl

The Amsterdam-based design agency helped craft Sir Nikolai, Park Centraal Amsterdam and Park Centraal Den Haag. FG Stijl, specializes in the mixing of refined materials to create maximalist, modern, elegant experiences. Colin Finnegan, FG Stijl's founder, explains, "The key thing is you have to design for people. You really have to see people as the center of the entire world when thinking of creating anything."

Saar Zafir

We teamed up with the designer to create Sir Savigny, Max Brown Canal District, Museum Square, Midtown and Ku’damm. Every project starts with his personal archive of inspiration collected over the years. His goal is to try and bring something new to the table every time, like the dial-a-burger buttons in guest rooms at Sir Savigny.