With our shared passion for hospitality, our team creates one-of-a-kind hotels, restaurants, stores and spas in Europe's most inspiring neighborhoods.
We provide heartfelt service
We believe in the importance of hospitality, and we respect and nurture each other as well as the communities around us.
Creativity is our back bone
Each member of our company is creative and we use that to create one-of-a-kind experiences as well as solve problems.
We are ambitious
We are always looking for the new, next and different, and we believe in growing ourselves both personally and professionally.
We are surprising
We are fluid and flexible, we don’t settle and we embrace uncertainty.
Get to Know Us
Award-winning hotelier Liran Wizman, founder and owner of Sircle Collection, is a long time real estate and hospitality entrepreneur specialising in rebranding and redeveloping venues all over Europe. He thrives in creating innovative and memorable experiences that are tailored to unique locations. In addition, Liran is also the co-founder of Sircle Collection strategic culinary partner, THE ENTOURAGE GROUP, together with Yossi Eliyahoo.
Bram van der Hoek
As the CEO of Sircle Collection, Bram leads the VPs at HQ in Amsterdam and works closely with the international teams. He is responsible for Sircle Collection overall global strategy, and he is passionate about maintaining Sircle Collection unique brand values and company culture. After managing a number of hotels within Europe for over 25 years, he has a wealth of knowledge about the hospitality industry.
VP, People & Culture
Hye Jin joined Sircle Collection in 2007 after working in human resources for several companies. In her role with Sircle Collection, she oversees all human resource-related operations for Sircle Collection and our sister company, The Entourage Group.
FUN FACT: She can bake stunning and very elaborate cakes.
VP, Brand, Marketing & Communications
Before joining Sircle Collection in January 2017, Laura oversaw the branding and marketing for The Standard Hotels and André Balazs Properties for five collective years. Prior to that, she oversaw marketing at the leading American fashion brands J. Crew and Madewell.
FUN FACT: She created an app about healing crystals.
VP, Sales & Revenue
Patty has been with the company since 2010. Prior to working at Sircle Collection, she oversaw revenue at NH Hotels and Bilderberg. Now she oversees Revenue, Sales and the Booking Office in addition to conducting feasbility studies for future projects.
Fun fact: She will get up at 6 in the morning to watch Formula One.
VP, Finance, IT & Systems
Mariette has over 15 years of experience in hospitality finance and worked with NH Hotels and GCH Hotel Group before joining Sircle Collection.
FUN FACT: She has two Siamese cats who love attending Zoom meetings
Regional Operations Director, The Netherlands
Barbara joined Sircle Collection in 2012 as the first actual employee of Sircle Collection as the (pre-opening) Hotel Manager of Sir Albert, where the journey for our expansion started. After opening Sir Albert and Sir Adam, she became Regional Operations Director of The Netherlands, where she overlooks all the hotels in the region. She has over 20 years of passionate hospitality experience; her hotel journey started with NH Hotels in sales.
Fun fact: Barbara is the hardcore participant and internal ambassador of the weekly Monday evening Sircle Collection Boot Camp at the IJ river bank in front of Sir Adam.
Regional Operations Director, Germany & Austria
Before joining Sircle Collection in 2019, Gilbert, originally Dutch, worked for different international hotel groups, mainly in Germany, in several management positions over the last 25 years. At Sircle Collection, Gilbert is responsible for all daily operations-related matters in our German and Austrian hotels.
Fun fact: He likes to move it, move it; Gilbert had recently his 13th relocation due to his passion for working in hospitality.
Group Director, Property Management
Marc joined Sircle Collection in January 2019 and is responsible for all property matters related to the company.
FUN FACT: If you can’t understand what he is saying, chances are it’s pretty funny
Group Director, Food & Beverage
Before joining Sircle Collection in 2018, Joris was responsible for conceptualizing, operating and the scaling of various multi-property restaurant and bar concepts. At Sircle Collection, he is responsible for all F&B related matters and the implementation of new F&B concepts throughout new and existing hotels in the Sircle Collection portfolio.
Fun fact: Joris can rap the entire 15 minutes of Sugar Hill Gang's "Rappers Delight".
General Manager, Sir Joan
His passion for personalized service defines his style at our Ibiza property, Sir Joan. Ignacio, who joined Sircle Collection in February 2017, was trained by top luxury brands such as The St. Regis, Mandarin Oriental, Intercontinental and Hyatt.
Fun Fact: Ignacio loves and enjoys all kinds of motorbikes.
General Manager, Sir Victor
At 18, Jordi decided to start his studies in cooking, since it was one of his passions. He studied at the hospitality school while also working in a kitchen, but after a year, he saw that what he liked was to connect with the people who came to visit his city of Barcelona. In 1992, Barcelona did the best marketing campaign in the world the Olympics, which made him decide to study tourism. After living in London and France for a year, he started working in hotels in the city and joined Sir Victor in 2018.
Fun fact: He is a passionate member of Futbol Club Barcelona.
Hotel Manager, Park Centraal Amsterdam
Natalia has over 20 years of experience in the hotel industry. She joined Sircle Collection in 2017 as Hotel Manager in order to operationally lead the full refurbishment and rebranding of Park Hotel, now Park Centraal. Previously, she lead hotel teams at Intercontinenal Hotel Group and NH Hotels.
Fun fact: You often will see her wearing a flower on her jacket. They are made by her mother who lives in Spain.
Hotel Manager, Sir Adam and Sir Albert
As the Hotel Manager of Sir Adam, Rick oversees the daily operations at this funky hotel. Before joining Sircle Collection in 2017, he worked for seven years at Starwood Hotels & Resorts and Marriott in multiple high-end properties in a variety of destinations like Paris and Barcelona.
Fun fact: In his spare time, Rick imports Spanish wines as well.
Hotel Manager, Max Brown Amsterdam and Museum Square
After the hotel management school, Sophie started her career at Sircle Collection in 2011. She started at Park Hotel Amsterdam as GSM and grew in the role as a FO manager. After that, she moved on to Sir Adam as Operations Manager. After almost a year, she became the Hotel Manager of Sir Albert and now in the beautiful role of Clustermanager of Max Brown Hotels in Amsterdam. She's grateful to have had the opportunity to work for all of five of Sircle Collection's hotels in Amsterdam and for all three of the brands.
Fun fact: Sophie speaks five languages: Dutch, English, German, Spanish and Italian.
Hotel Manager, Max Brown Ku’damm
Peggy started her career as a restaurant specialist and used to work in Switzerland, the German Baltic Sea and Maine, USA.
She found her place to settle down in Berlin, and after successfully completing the hotel management school for business administration, she joined our company in 2016 with the opening for Max Brown Ku’damm.
Fun fact: She once lived in a flatshare with 10 Jamaicans and two skunks.
Hotel Manager, Park Hotel Den Haag
Olaf has been in the hospitality industry since 2000 and has worked in various areas, such as sales, revenue, food & beverage and more, until becoming an experienced and dedicated General Manager. He has worked for Golden Tulip, NH Hotels and HTC Advies before joining Sircle Collection.
Fun fact: As one of the four boys in his family, Olaf is the one who has had the most injuries because he took more risks and wasn't afraid to try things out.
Hotel Manager, Max Brown Midtown
Mario joined Sircle Collection in 2019 as a Düsseldorf native. Moving back from Spain, he took on the beautiful project at Max Brown Midtown.
Fun fact: Mario is half Colombian and loves dancing Salsa.
Hotel Manager, Max Brown 7th District
Eva joined Sircle Collection, specifically the Max Brown 7th District team, in September 2019 and couldn't be happier to work in such a great environment (team, spirit, atmosphere). Eva has been working in hospitality for almost 18 years with a love for lifestyle hotel concepts.
Fun fact: Each day of the week has its own pair of glasses in Eva's world.
Group Director, Revenue
Sjoerd joined Sircle Collection in 2016 as Regional Director of Revenue in The Netherlands. Before joining Sircle Collection, he worked as a revenue manager, sales manager and hotel manager.
Fun fact: Sjoerd's most favorite TV program is "2 voor 12" every Friday.
Group Director, Technology & Business Solutions
Group Director, Sales
Annette is a sales professional with over 20 years of experience and a deep understanding of the wide range and full scope of commerciality. She oversees our Sales and Booking Office departments.
Fun fact: she has little patience for computer problems.
Group Director, Digital Media & CRM
Dado is a digital media expert with over 10 years of experience within the hospitality industry, specialized in SEO, e-commerce optimization, CRM and much more. Tasked with growing numerous brands’ profiles internationally, he continually strives to widen Sircle Collection's footprint through innovative digital strategy.
Fun fact: Before his life in digital, Dado played handball professionally for 10 years.
Chief of Staff
Before joining Sircle Collection in February 2019, Charlotte was in New York overseeing marketing and project management for Standard International. She now works with the executive team of Sircle Collection as a strategic partner and oversees key projects within the company.
Fun fact: She speaks Hungarian, Dutch and English.
Group Director, Legal Affairs
Global Director, Brand Relations
Before joining Sircle Collection, Myriel ran the membership department at Soho House Berlin. She has many years of experience in hospitality and PR.
Fun fact: Myriel's happy place is on a surfboard catching waves.
Isabelle is our Brand Director for all brands under Sircle Collection. She's been with us since 2016. When she is not focusing on creative brand strategies and campaigns, she is either eating at her favorite place in Amsterdam, Broodje van Dobben, or planning her next meal involving cheese. Need a restaurant tip in Amsterdam? Isabelle is our official in-house food expert.
Fun fact: you'll rarely catch her in an outfit without a hint of glitter.
General Manager, X BANK
Nicolette joined Sircle Collection in 2015. She oversees X BANK, the one and only retail venue in the company.
Fun fact: Red lipstick makes her feel strong.
Scroll to see the timeline of our growth from one hotel in Amsterdam to our diverse collection of projects.
Park Hotel Amsterdam
Our story starts in 2006 when we acquired Park Hotel Amsterdam. With its incredible location and numerous meeting and event spaces, it became the ideal place for travelers combining business and pleasure.2011June
Europe Hotels Private Collection
We started our company, then named Europe Hotels Private Collection, in Amsterdam. Our goal: to expand upon the success of Park Hotel Amsterdam and create unique hospitality experiences across Europe.2013May
We introduced Amsterdam’s Sir Albert, the beginning of our first original brand, Sir Hotels. Sir creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets—and amplify it with our own personal take on modern luxury.2014November
Max Brown Canal District
We unveiled Amsterdam’s Max Brown Canal District, the beginning of our second original brand, Max Brown Hotels. Max Brown is our easy-going complement to the design-driven Sir Hotels, and it’s all about the basics at their best: the best beds, coffee and locations.2016February
Max Brown Museum Square
Max Brown Museum Square, our second Max Brown in Amsterdam, joined the collection.2016October
This month, we opened three remarkable properties
We opened our first property in Düsseldorf, Max Brown Midtown, our first Berlin property, Sir Savigny and our first design and fashion concept store, Amsterdam’s X BANK.2016December
Max Brown Ku'damm
We celebrated the opening of Berlin’s Max Brown Ku’damm, our second Berlin hotel in the collection.2017February
We unveiled the monumental, music-inspired Sir Adam within Amsterdam North's famous A’DAM Tower.2017March
We unveiled our first property in Hamburg, the stunning Sir Nikolai.2017June
We celebrated the opening of our first property in Ibiza, the five-star Sir Joan.2017November
Park Hotel Den Haag
We acquired the historic Park Hotel Den Haag to expand the Park Hotel family.2019May
Max Brown 7th District & Seven North
We opened our biggest Max Brown yet: Vienna’s Max Brown 7th District. We also partnered with celebrated chef Eyal Shani to open, Seven North, an original Mediterranean-inspired restaurant concept, on the hotel’s ground floor.2019June
We celebrated the opening of our first property in Barcelona, the monumental Sir Victor. Additionally, we opened an original food and beverage concept, The Rooftop at Sir Victor.2019September
Park Centraal Amsterdam
We rebranded Amsterdam’s Park Hotel to Park Centraal, with plans to rebrand the Den Haag property in 2021. The Park Centraal Hotels brand brings the rich history and heritage of each property to life and celebrates the Dutch work-life balance. We then opened Bar Claes in the hotel’s lobby—our third original food and beverage concept of the year.2020January
We rebranded our company from Europe Hotels Private Collection to Sircle Collection to better communicate what we do and believe.2020February
The Zero Space
We unveiled The Zero Space, an original spa and gym concept at Barcelona’s Sir Victor.2021January
New projects coming soon