Our hospitality projects would be nothing without their vibrant surrounding communities, and we seek to support them however we can.

How We Support Others

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Prints Without Borders

For those affected by COVID-19

During the summer of 2020, Sir Hotels, Max Brown Hotels, Park Centraal Hotels and our store, X BANK , teamed up with the talented artists who created the beautiful artwork within our spaces to create limited-edition prints for sale, with proceeds going to Doctors Without Borders in support of the COVID-19 crisis.


Sir Cares

Our Charity Initiative

Each Sir is a product of its environment, distinctly inspired by its respective community in both design and ethos. To give thanks, all of our hotels support local partner organizations that are making great strides for the city. When you stay at Sir, you can give thanks too by opting into a €1 donation to the organization at check-in.



Helping our environment

With each of our hospitality projects, we strive to only positively contribute to our surrounding environments and neighborhoods. See our current environmental practices and our ambitious goals.

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Supporting talent near and far

We support international artistic talent in collaborating with artists to adorn our many spaces.

Learn More

Additionally, during COVID-19, we are hosting local healthcare workers at Amsterdam's Sir Albert and collecting board games for the elderly at Max Brown Canal District.

Our Partners

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    A'DAM Music School

    Sir Adam is partners with A’DAM Music School, an organization that funds music education for children and gives them invaluable opportunities to grow.

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    Amsterdam Art

    Amsterdam Art is a non-profit organization that contributes to strengthening the contemporary art scene in the city of Amsterdam. Our Amsterdam Hotels Sir Albert and Sir Adam promoted their event, Amsterdam Art Weekend, and hosted VIP events

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    Bamboo Brush Society

    Max Brown Hotels partnered with the Amsterdam-based company The Bamboo Toothbrush Society to create a custom Max Brown bamboo toothbrush. We are inspired by their mission to find alternatives to wasteful plastic products.

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    C/O Berlin

    C/O Berlin is a charitable foundation and gallery that exhibits photography and visual media shows by renowned artists. Since 2018, Sir Savigny has hosted a yearly event for their exhibitions.

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    Develop Africa

    Sircle Collection donated notebooks to a school in Sierra Leone with the help of Develop Africa.

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    Fashion Council Germany

    Fashion Council Germany’s goal is to support and promote emerging German fashion designers both nationally and internationally. Berlin’s Sir Savigny partnered with FCG to host inspiring Fireside Chats for the German fashion community.

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    Female Film Cocktail

    During the Berlinale in Berlin, Sir Savigny hosts the Female Film Cocktail for female professionals within the film industry. The cocktail is part of the Female Filmmakers Festival, an annual five-day film event that supports female talent of different ethnic backgrounds and nationalities who all have their own story to tell.

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    Heroes on Socks

    Max Brown Hotels created their own range of socks together with the Amsterdam-based company Heroes on Socks. They do not only want to be a hero on socks but also a hero for the environment and therefore are actively committed to sustainable production, packaging and transport of their socks.

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    Ibiza Preservation Fund

    Sir Joan is partners with the Ibiza Preservation Fund, which seeks to preserve Ibiza and Formentera’s exceptional natural beauty as well as promote sustainable initiatives.

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    Jerry Bottle

    Max Brown Hotels and the Netherlands-based reusable water bottle company Jerry Bottle partnered to create a custom Max Brown reusable water bottle. Jerry Bottle gives 100% of their profits to fund water projects in India and Tanzania.

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    Milkshake Festival

    Max Brown Hotels partnered with Milkshake Festival for the Max Brown Bed Tour. Milkshake is a multi-genre music and dance festival in Amsterdam that welcomes everyone, no matter your color, gender or sexual orientation.

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    No Art Hotel x The Red Cross

    During the COVID-19 crisis, Sir Adam participated in No Art Hotel, a 24-hour social distancing music and art event that took over the A’DAM Tower. Proceeds from the event were donated to The Netherlands’ Red Cross.

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    One Warm Winter

    Berlin’s winters can be hard and long. Sir Savigny is partners with One Warm Winter, an organization that provides essential goods homeless people as well as refugees

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    Orange Babies

    Orange Babies is a wonderful organization based in the Netherlands that strives every day to make HIV treatment accessible to everyone, especially children and pregnant woman. X BANK partnered with them to launch their limited-edition collaboration with Wardements.

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    Paper on the Rocks

    Paper on the Rocks developed our beautifully sustainable Sircle Collection notebooks from stone and plant waste. Paper on the Rocks donates their time, services and at least 5% of purchases to reforestation efforts and natural reserve protection initiatives.

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    Patta x Umbro

    In 2018, Patta and Umbro presented their second range of historical football jerseys as a tribute to Patta’s hometown. X BANK joined forces with them to create a unique auction in support of the Favela Street Foundation.

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    Photographic Social Vision

    Sir Victor in Barcelona is partners with Photographic Social Vision. Based in Barcelona, they connect socially vulnerable people to the art of photography, giving them the opportunity to be creative, reinforce their identities and question categories.

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    PIV Amsterdam

    Amsterdam’s Sir Adam hosts an exclusive monthly music session with PIV Records, the local house label and platform for emerging artists. It's a great new platform to showcase the vibe of PIV Records, their style and artists.

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    Plastic Whale Foundation

    Amsterdam’s Sir Albert supports the Plastic Whale Foundation, an organization that strives for plastic-free waters in all of The Netherlands.

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    The Viennale Film Festival

    At Vienna’s Max Brown 7th District, we partnered with Viennale, Austria’s most important international film even and one of the oldest and best-known festivals in the German-speaking world.

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    Unseen Amsterdam

    During the Open Gallery Night of Unseen Amsterdam, an annual photography festival that has grown into a leading international event for new image-making, Sir Adam and Sir Albert both hosted an event on the occasion of Unseen Amsterdam.

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    Veel Liefs

    At Amsterdam’s Max Brown Canal District during the COVID-19 crisis, we partnered with Veel Liefs to collect board games for the elderly who did not have daytime activities during lockdown.

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    Vis a Vis

    Max Brown Hotels collaborated with one of our local friends from Vienna: Vis a Vis. Together, we created 100% high-quality cotton pajamas to wear in bed and daily life.

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    Zeit für Zukunft

    Our Hamburg hotel, Sir Nikolai, is partners with Zeit für Zukunft, an organization that connects underserved children with inspiring mentors. We believe it is important for every child to have a stable figure they can trust for guidance and support.