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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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A private paradise overlooking Ibiza’s port and Old Town

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

Awards

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    Sir Hotels

    Winner for Best Website Design — Aesthetic (Gold) 2019


    Public Award for Travel & Tourism Category 2019


    Silver for Travel & Tourism Category 2019


    The Cover

    Gold Lovie and People's LovieWinner 2023 in Apps, Platforms & Software: Community & Social

    Bronze in Websites & Mobile Sites: Lifestyle

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    Park Centraal Amsterdam

    Listed Category: Best Design Hotel 2019

    Liran Wizman

    Entrepreneur of the Year 2017

    Sir Adam

    Nominee for Best Hotel Design 2017

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    Sir Victor

    Listed Categories: Landscaping, Outdoor Spaces/Lobby, Public Spaces 2019

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    Sir Joan

    Nominee for Best Hotel Design

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    Sir Joan

    Nominee for Best Luxury Hotel

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    Sir Adam

    2023 Top 10 Readers' Choice Award

    Listed on UK Hot List 2017

    Sir Albert

    2023 First Place at Readers' Choice Award

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    Seven North

    Best Restaurant Opening 2020

    Best Hotel Bar 2021

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    Sir Hotels

    Bronze Award for Best Promotional Site 2019

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    Sir Explore

    Best Experience or Excursion 2020

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    Max Brown 7th District

    Hotel of the Year 2021

    Best Design Hotel 2022

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    Park Centraal Amsterdam

    Best Midscale Hotel 2020

Press Inquiries