A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


A timeless home on Hamburg's most beautiful canal.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town.


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


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    Sir Hotels

    Winner for Best Website Design — Aesthetic (Gold) 2019

    Public Award for Travel & Tourism Category 2019

    Silver for Travel & Tourism Category 2019

    The Cover

    Gold Lovie and People's LovieWinner 2023 in Apps, Platforms & Software: Community & Social

    Bronze in Websites & Mobile Sites: Lifestyle

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    Park Centraal Amsterdam

    Listed Category: Best Design Hotel 2019

    Liran Wizman

    Entrepreneur of the Year 2017

    Sir Adam

    Nominee for Best Hotel Design 2017

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    Sir Victor

    Listed Categories: Landscaping, Outdoor Spaces/Lobby, Public Spaces 2019

    Sir Nikolai

    Shortlisted for Urban Hotel Conversion

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    Sir Nikolai

    Winner for Best Boutique Hotel 2017

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    Sir Joan

    Nominee for Best Hotel Design

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    Sir Joan

    Nominee for Best Luxury Hotel

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    Sir Adam

    2023 Top 10 Readers' Choice Award

    Listed on UK Hot List 2017

    Sir Albert

    2023 First Place at Readers' Choice Award

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    Seven North

    Best Restaurant Opening 2020

    Best Hotel Bar 2021

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    Sir Hotels

    Bronze Award for Best Promotional Site 2019

  • IDEA_WebLink1200x630.jpg
    Sir Explore

    Best Experience or Excursion 2020

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    Max Brown 7th District

    Hotel of the Year 2021

    Best Design Hotel 2022

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    Park Centraal Amsterdam

    Best Midscale Hotel 2020

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