A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Sircle Collection’s portfolio includes 10 original hospitality brands, 17 hotels, four restaurants, a private members’ club and a luxury store, all across Europe. We are always looking to expand with strategic partners.

Who We Are

  • We build, purchase, acquire, rebrand, develop and operate hotels and real estate projects

  • We create urban destinations with stories of their own

  • We select locations in the cultural hearts of vibrant cities

  • We celebrate our local communities

Want to learn more about Sircle Collection's team and history?


Our Operating Model

  • Purchasing Real Estate

    Acquiring hotels and redevelopment projects either via asset or share purchase transactions.

  • Management Contracts

    Entering into long-term management agreements with third-party hotel owners.

  • Lease Contracts

    Entering into long-term lease agreements with third-party hotel owners.

Preferred Development Parameters

The preferred size of a Sircle Collection hotel is between 80 and 300+ rooms, which requires ca. 2,500 sqm to 10,000 sqm gross floor area. Suitable development opportunities include:

  • Repositioning/developing of existing hotels
  • Redevelopment/change of use of existing buildings (office, retail, etc.)
  • Mixed-use schemes
  • Greenfield developments (new build)

Parameters by Hotel Brand

  • Sir Hotels

    • Location: Contemporary and upcoming areas
    • Category: Upscale / Luxury
    • Rooms: 90–160
    • Room size: 20+ sqm
    • Gross area per room: 35+ sqm
    • Restaurant: Required (300–400 sqm)
    • Meetings & Events: Depending on subject market demand

  • Max Brown Hotels

    • Location: Lively city center locations with excellent public transport access
    • Category: Upper Midscale / Upscale
    • Rooms: 80–200
    • Room size: 16+ sqm
    • Gross area per room: 30+ sqm
    • Restaurant: Optional
    • Meetings & Events: Depending on subject market demand

  • Park Centraal Hotels

    • Location: Cities with corporate demand
    • Category: Upscale
    • Rooms: 130–300
    • Room size: 20+ sqm
    • Gross area per room: 35+ sqm
    • Restaurant: Required (300–400 sqm)
    • Meetings & Events: Required

Target Cities

  • Dublin
  • London
  • Budapest
  • Prague
  • Warsaw
  • Copenhagen
  • Oslo
  • Stockholm
  • Barcelona
  • Florence
  • Lisbon
  • Madrid
  • Malaga
  • Milan
  • Porto
  • Rome
  • San Sebastian
  • Seville
  • Valencia
  • Antwerp
  • Amsterdam
  • Berlin
  • Brussels
  • Frankfurt
  • Hamburg
  • Maastricht
  • Munich
  • Nice
  • Paris
  • Rotterdam
  • Utrecht
  • Vienna
  • Zurich
  • Düsseldorf
  • Tel Aviv

"Wizman and his team are well informed of the weight of logistical details, from the allowed extent of a landmark renovation to matters of circulation, room size and the distribution of public spaces."


Get in Touch with Sircle Collection's Development Team