Who We Are
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We build, purchase, acquire, rebrand, develop and operate hotels and real estate projects
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We create urban destinations with stories of their own
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We select locations in the cultural hearts of vibrant cities
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We celebrate our local communities
Brands & Asset Management
Sircle Collection created 10 original hospitality brands, including three hotel brands with 13 locations, three restaurants, a private members' club and a luxury store—all of which we operate as well. We are also proud asset managers of key properties across Europe.
Our Operating Model
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Purchasing Real Estate
Acquiring hotels and redevelopment projects either via asset or share purchase transactions.
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Management Contracts
Entering into long-term management agreements with third-party hotel owners.
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Lease Contracts
Entering into long-term lease agreements with third-party hotel owners.
Preferred Development Parameters
The preferred size of a Sircle Collection hotel is between 80 and 300+ rooms, which requires ca. 2,500 sqm to 10,000 sqm gross floor area. Suitable development opportunities include:
- Repositioning/developing of existing hotels
- Redevelopment/change of use of existing buildings (office, retail, etc.)
- Mixed-use schemes
- Greenfield developments (new build)
Parameters by Hotel Brand
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Sir Hotels
- Location: Contemporary and upcoming areas
- Category: Upscale / Luxury
- Rooms: 90–160
- Room size: 20+ sqm
- Gross area per room: 35+ sqm
- Restaurant: Required (300–400 sqm)
- Meetings & Events: Depending on subject market demand
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Max Brown Hotels
- Location: Lively city center locations with excellent public transport access
- Category: Upper Midscale / Upscale
- Rooms: 80–200
- Room size: 16+ sqm
- Gross area per room: 30+ sqm
- Restaurant: Optional
- Meetings & Events: Depending on subject market demand
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Park Centraal Hotels
- Location: Cities with corporate demand
- Category: Upscale
- Rooms: 130–300
- Room size: 20+ sqm
- Gross area per room: 35+ sqm
- Restaurant: Required (300–400 sqm)
- Meetings & Events: Required
Target Cities
- Dublin
- London
- Budapest
- Prague
- Warsaw
- Copenhagen
- Oslo
- Stockholm
- Barcelona
- Florence
- Lisbon
- Madrid
- Malaga
- Milan
- Porto
- Rome
- San Sebastian
- Seville
- Valencia
- Antwerp
- Amsterdam
- Berlin
- Brussels
- Frankfurt
- Hamburg
- Maastricht
- Munich
- Nice
- Paris
- Rotterdam
- Utrecht
- Vienna
- Zurich
- Tel Aviv
Meet Our Designers
Sircle Collection collaborates with visionary international designers to create each property.