Sircle Collection’s portfolio includes 10 original hospitality brands, 17 hotels, four restaurants, a private members’ club and a luxury store, all across Europe. We are always looking to expand with strategic partners.

Who We Are

  • We build, purchase, acquire, rebrand, develop and operate hotels and real estate projects

  • We create urban destinations with stories of their own

  • We select locations in the cultural hearts of vibrant cities

  • We celebrate our local communities

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Our Operating Model

  • Purchasing Real Estate

    Acquiring hotels and redevelopment projects either via asset or share purchase transactions.

  • Management Contracts

    Entering into long-term management agreements with third-party hotel owners.

  • Lease Contracts

    Entering into long-term lease agreements with third-party hotel owners.

Preferred Development Parameters

The preferred size of a Sircle Collection hotel is between 80 and 300+ rooms, which requires ca. 2,500 sqm to 10,000 sqm gross floor area. Suitable development opportunities include:

  • Repositioning/developing of existing hotels
  • Redevelopment/change of use of existing buildings (office, retail, etc.)
  • Mixed-use schemes
  • Greenfield developments (new build)

Parameters by Hotel Brand

  • Sir Hotels

    • Location: Contemporary and upcoming areas
    • Category: Upscale / Luxury
    • Rooms: 90–160
    • Room size: 20+ sqm
    • Gross area per room: 35+ sqm
    • Restaurant: Required (300–400 sqm)
    • Meetings & Events: Depending on subject market demand

  • Max Brown Hotels

    • Location: Lively city center locations with excellent public transport access
    • Category: Upper Midscale / Upscale
    • Rooms: 80–200
    • Room size: 16+ sqm
    • Gross area per room: 30+ sqm
    • Restaurant: Optional
    • Meetings & Events: Depending on subject market demand

  • Park Centraal Hotels

    • Location: Cities with corporate demand
    • Category: Upscale
    • Rooms: 130–300
    • Room size: 20+ sqm
    • Gross area per room: 35+ sqm
    • Restaurant: Required (300–400 sqm)
    • Meetings & Events: Required

Target Cities

  • Dublin
  • London
  • Budapest
  • Prague
  • Warsaw
  • Copenhagen
  • Oslo
  • Stockholm
  • Barcelona
  • Florence
  • Lisbon
  • Madrid
  • Malaga
  • Milan
  • Porto
  • Rome
  • San Sebastian
  • Seville
  • Valencia
  • Antwerp
  • Amsterdam
  • Berlin
  • Brussels
  • Frankfurt
  • Hamburg
  • Maastricht
  • Munich
  • Nice
  • Paris
  • Rotterdam
  • Utrecht
  • Vienna
  • Zurich
  • Tel Aviv

"Wizman and his team are well informed of the weight of logistical details, from the allowed extent of a landmark renovation to matters of circulation, room size and the distribution of public spaces."

—Frame

Get in Touch with Sircle Collection's Development Team