Sir Hotels

Where curious minds meet

Sir Hotels creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets and amplify it with our own personal take on modern luxury. Just like our guests—no two Sirs are the same.

Max Brown Hotels

Basic at its best

At Max Brown, we provide the basics at their very best: perfect coffee, heavenly beds and culturally vibrant locations. We serve as your ideal homebase to go out and explore, or just to stay in and relax. In each hotel's social space, you'll always find someone up for a game, or just grab a book to enjoy with your drink from the bar.

Park Centraal Hotels

Where purpose meets pleasure

Park Centraal Hotels are inspired by the balance of Dutch life as places where work and play are seamlessly combined. Both hotels are located right in the cultural centres of their cities, just steps away from the best museums, shops and parks. With several meetings spaces at each hotel, we are in the business of making business a pleasure. And if you’re staying the night, you’ll find out why our name stands for the harmony of comfort, Dutch heritage and contemporary design.


Coming Soon

Àterre blends the warmth of a second home, the ease of a guest house, and the delight of a hotel under one roof, inviting guests to live while traveling. Whether for business or leisure, for two nights or two months, we offer rooms, studios and apartments that adapt to the needs of each traveler. In our understated, yet elevated spaces, we invite our guests to follow their familiar routines or try something new, within their rooms and beyond.

Sircle Hotels

Coming Soon

Sircle hotels creates full-service hospitality experiences for travellers in search of substance as well as style. Welcoming its first property in London’s Devonshire Square, Sircle looks to expand to Europe's leading cities, where it will take guests into worlds of local distinction, elegance, and allure. While each Sircle hotel will be different through its design, F&B concepts and offerings, one quality remains constant; a guest’s feeling of being individually recognised, served and understood.