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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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A private paradise overlooking Ibiza’s port and Old Town

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

Our newest Sir is finally here! Introducing Barcelona’s Sir Victor, our first hotel in Barcelona and our second in Spain. It is a monumental acquisition for the Sir collection and the EHPC portfolio. The property used to be the legendary Hotel Omm, and Sir Victor will carry on its one-of-a-kind spirit.  

The 91 stunning rooms and suites are quietly opening this week, and the rooftop terrace and pool, gym and luxurious spa will be opening in the coming weeks. Of course, a Sir hotel is not complete without an outstanding food and beverage concept, so get ready for THE ENTOURAGE GROUP’s modern steakhouse restaurant, MR PORTER, to open in early May. The magnificent ground floor will open then as well, which connects to the restaurant and is also designed by Baranowitz + Kronenberg. Here is a sneak peek of the hotel rooms:

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Follow @SirHotels on Instagram to stay up-to-date on all of our developments. We hope to see you soon in Barcelona.