Our CEO, Bram Van Der Hoek, shares Sircle Collection's commitments to creating a sustainable future.

April 22, 2022

Every Earth Day is an opportunity to reflect on Sircle Collection’s past, present and future actions toward a sustainable future. The pandemic and the crisis in Ukraine are both recent, stark reminders of our responsibility as a company to take care of people. It’s imperative that we refocus our efforts to guarantee a healthier and greener future for our communities and beyond.

This year’s Earth Day marks a significant turning point for us. I am incredibly proud to share that Sircle Collection is partnering with EarthCheck, the world’s leading sustainability advisory group for travel and tourism. Through this partnership, we will green certify all of our properties, meaning they will meet global sustainability standards in the construction materials we use, how we dispose of waste, what energy we use and more. We aim to fully certify three of our properties by the end of 2022, with plans to certify the remaining 10 next year.

I am also proud to share that Sircle Collection and its brands are now committed to the 2030 Agenda for Sustainable Development set by the United Nations. These 17 goals are the blueprint for creating a sustainable world for future generations, encompassing everything from creating sustainable cities to erasing gender discrimination. Companies across all sectors are aligning with this action plan, which will have a huge ripple effect all over the world.

We are ready to aggressively pursue our sustainability action plan with more energy, inspiration and clarity than ever before. Of course, this won’t be easy. Navigating the complexities of sustainability within the hospitality industry is a complex puzzle to solve, but I remain hopeful knowing the minds of this brilliant team at Sircle Collection are dedicated to this cause together.

Our strong external partners also give me hope. Sircle Collection has partnered with Except Integrated Sustainability, a key sustainability consultancy based in the Netherlands, to help us establish our company’s environmental guidelines. With a more long-term and holistic strategy, we can invest more wisely, avoid undesired future lock-ins and ensure sustainability. Our collaboration with Green Partner is also integral to our success as they help us find clarity within this complicated subject. I’m also inspired by our key partners in all of our cities, from reducing food waste with Too Good to Go to the invaluable Ibiza Preservation Fund. You can learn more about our amazing local partners here.

Together, we will learn through practice to become better guests of this planet.