With our shared passion for hospitality, our team creates one-of-a-kind hotels, restaurants, stores and spas in Europe's most inspiring neighborhoods.
Who We Are
26 restaurants & bars
2 special projects
4 asset management properties
We provide heartfelt service
We believe in the importance of hospitality, and we respect and nurture each other as well as the communities around us.
Creativity is our back bone
Each member of our company is creative and we use that to create one-of-a-kind experiences as well as solve problems.
We are ambitious
We are always looking for the new, next and different, and we believe in growing ourselves both personally and professionally.
We are surprising
We embrace and create the unexpected, and never settle for the ordinary to excite our guests and team in the moments that matter.
Get to Know Us
VP, Finance, IT & Systems
Mariette has over 15 years of experience in hospitality finance and worked with NH Hotels and GCH Hotel Group before joining Sircle Collection.
FUN FACT: She has two Siamese cats who love attending Zoom meetings
VP, Brand, Marketing & Communications
Before joining Sircle Collection in January 2017, Laura oversaw the branding and marketing for The Standard Hotels and André Balazs Properties for five collective years. Prior to that, she oversaw marketing at the leading American fashion brands J. Crew and Madewell.
FUN FACT: She created an app about healing crystals.
VP, Sales & Revenue
Patty has been with the company since 2010. Prior to working at Sircle Collection, she oversaw revenue at NH Hotels and Bilderberg. Now she oversees Revenue, Sales and the Booking Office in addition to conducting feasbility studies for future projects.
Fun fact: She will get up at 6 in the morning to watch Formula One.
Director of Learning & Development
Hye Jin joined Sircle Collection in 2007 after working in human resources for several companies. In her role with Sircle Collection, she focuses on the learning and development growth of our many employees across all areas.
FUN FACT: She can bake stunning and very elaborate cakes.
Group Director, Food & Beverage
Before joining Sircle Collection in 2018, Joris was responsible for conceptualizing, operating and the scaling of various multi-property restaurant and bar concepts. At Sircle Collection, he is responsible for all F&B related matters and the implementation of new F&B concepts throughout new and existing hotels in the Sircle Collection portfolio.
Fun fact: Joris can rap the entire 15 minutes of Sugar Hill Gang's "Rappers Delight".
Group Director, Digital Media & CRM
Dado is a digital media expert with over 15 years of experience within the hospitality industry, specialized in SEO, e-commerce optimization, CRM and much more. Tasked with growing numerous brands’ profiles internationally, he continually strives to widen Sircle Collection's footprint through innovative digital strategy.
Fun fact: Before his life in digital, Dado played handball professionally for 10 years.
Group Director Technology & Business Solutions
Brian has over 23 years of work experience in IT, spanning across various business industries. He has primarily focused on optimizing Digital Transformation initiatives with a strong emphasis on organizational alignment.
Fun fact: Brian holding a black belt in Karate, and is teaching himself to play the piano
Group Director, Revenue
Sjoerd joined Sircle Collection in 2016 as Regional Director of Revenue in The Netherlands. Before joining Sircle Collection, he worked as a revenue manager, sales manager and hotel manager.
Fun fact: Sjoerd's most favorite TV program is "2 voor 12" every Friday.
Group Director, Sales
Annette is a sales professional with over 20 years of experience and a deep understanding of the wide range and full scope of commerciality. She oversees our Sales and Booking Office departments.
Fun fact: she has little patience for computer problems.
Regional Operations Director, The Netherlands
Rick joined Sircle Collection in 2017 and has since taken on various leadership roles at Sir Adam, Park Centraal Amsterdam and Sir Albert. In his current position as Regional Operations Director of The Netherlands, he manages and provides daily direction to the Hotel Managers in this region. Before joining Sircle Collection, Rick worked for seven years at Starwood Hotels & Resorts and at the Marriott in multiple high-end properties including Paris and Barcelona.
Fun fact: In his spare time, Rick imports Spanish wines as well.
Global Director, Culture & Memberships
Before joining Sircle Collection, Myriel ran the membership department at Soho House Berlin. She has many years of experience in hospitality and PR.
Fun fact: Myriel's happy place is on a surfboard catching waves.
Director of Food & Beverage
Before joining Sircle Collection in January 2022, Gilles was responsible for overseeing new hotel openings, as well as shaping the operational guest experience for a multi-property European hotel company. At Sircle Collection, Gilles will oversee the overall F&B performance and help shape the future strategy of our creative and multi-faceted F&B outlets.
Fun fact: Gilles has a few tricks up his sleeve. He can juggle & enjoy a drink at the same time.
Regional Operations Director for Germany & Austria
Ingmar was appointed as Regional Operations Director for Sircle Collection in 2022 . He brings to this exciting position a background in hospitality, including running his own hotel for many years. In this new role, Ingmar will manage and provide day-to-day direction to the Hotel Managers across the German and Austrian regions (currently 6hotels). He will also help the team achieve its goals, ensure gross operating profits are met, and uphold guest and employee satisfaction.
He will also provide strategic leadership to ensure the operation of the hotels are effective and efficient, while also improving on the current model to assure that all properties thrive. He will also be working closely with the rest of the regional leadership team to align on overall objectives.
Ingmar currently lives in Berlin since April 2022.
Fun fact: Ingmar used to be a Dutch ballroom dancing champion – he was a few kilos lighter and a bit younger – but he still has great moves.
Group Director of Strategy & Communications
Paulina is the Strategy & Communications Director for all Sircle Collection brands. Paulina brings to this exciting role a background in communications and consulting, where she developed her passion for creative thinking, business development, and personal growth. Before joining Sircle Collection in 2019, Paulina worked at Soho House in Berlin as a membership manager, where she developed her passion for hospitality. In her spare time, Paulina works as a Systemic Management Coach.
Fun fact: Paulina's closet reminds her friends of a theatre's costume department and is the go-to place before a night out.
Development and Acquisition Director
Before joining Sircle Collection, Christos worked in investment banking where he successfully oversaw vital mergers, acquisitions, divestments, restructuring, IPOS, and capital raisings.
Chief of Staff
Before joining Sircle Collection in February 2019, Charlotte was in New York overseeing marketing and project management for Standard International. She now works with the executive team of Sircle Collection as a strategic partner and oversees key projects within the company.
Fun fact: She speaks Hungarian, Dutch and English.
Head of Retail & Styling
Nicolette joined Sircle Collection in 2015. She oversees all of the styling and retail projects for our hotel brands as well as X BANK, our high-end concept store located in Amsterdam.
Fun fact: Nicolette's beloved tagline is chic by accident
Cluster Manager, Sir Hotels Spain
At 18, Jordi decided to start his studies in cooking, since it was one of his passions. He studied at the hospitality school while also working in a kitchen, but after a year, he saw that what he liked was to connect with the people who came to visit his city of Barcelona. In 1992, Barcelona did the best marketing campaign in the world the Olympics, which made him decide to study tourism. After living in London and France for a year, he started working in hotels in the city and joined Sir Hotels in 2018.
Fun fact: He is a passionate member of Futbol Club Barcelona.
Hotel Manager, Park Hotel Den Haag
Olaf has been in the hospitality industry since 2000 and has worked in various areas, such as sales, revenue, food & beverage and more, until becoming an experienced and dedicated General Manager. He has worked for Golden Tulip, NH Hotels and HTC Advies before joining Sircle Collection.
Fun fact: As one of the four boys in his family, Olaf is the one who has had the most injuries because he took more risks and wasn't afraid to try things out.
Hotel Manager, Max Brown Midtown
Malteser (aka Malti) was raised in a restaurant family and has hospitality in his blood. His career began as a hotel industry specialist at the luxury brand Sofitel. After he successfully completed this step, he joined the boutique hotel Radisson Blu Media Harbour, Düsseldorf as Front Office Agent. With respective ambition, effort and full commitment, he worked all the way up and became the Director of Operations at the property. After 10 years, he decided to explore the young lifestyle brand 25hours Hotel in Düsseldorf where he managed the front office team. With over 15 years of experience, he took his next step in his career and joined Sircle Collection as the Hotel Manager of Düsseldorf's Max Brown Midtown.
Fun fact: Besides school, Malti used to be a professional online gamer and received his first sponsorship contracts when he was 16 years old.
Hotel Manager, Max Brown 7th District
Sebastian's interest in hospitality began in early childhood after visiting boutique hotel properties with his family. Since then, his 30+ year career in the industry has spanned different roles including Director of Quality and Security at The Ritz-Carlton, Vienna, Executive Assistant Manager at Marriott International in 2021, and later returning to Vienna in 2023 to work with Sircle Collection, aligning with his deep connection to the city and career roots.
Fun fact: In 2019, he took a three-month sabbatical and fell in love with scuba diving. Since then, it has become his greatest passion outside of hospitality.
Hotel Manager, Sir Adam
In the past 7 years, Robbert has worked for multiple Starwood and Marriott Int. properties, located in Amsterdam, Rotterdam, and s-Hertogenbosch (Den Bosch). He's overseen multiple pre-openings and has assisted and advised leadership teams with launching and managing new properties in key destinations.
Fun fact: Robbert is a devoted vinyl collector and even though he has a record player at home, all his vinyls stay untouched for archiving purposes.
Hotel Manager, Sir Nikolai
Jens joins us from the island of Fehmarn in the Baltic Sea. After a successful career in restaurants as a lead chef, he moved to Hamburg where he studied Hotel Management. Upon graduation, Jens joined the Sir Nikolai team as Operations Manager and oversees the growth and development of its teams.
Fun fact: Jens spent his honeymoon in Las Vegas and won a poker tournament on the last day that nearly covered the costs of the entire holiday.
Hotel Manager, Max Brown 5th District
Hannes is the Hotel Manager of our second Vienna property Max Brown 5th District. He grew up on a small Bavarian farm, discovering his talent for hosting and love for hospitality at a young age. After training at a 5-star resort in Dresden, he settled in Vienna, managing the Front Office of a boutique resort, and later joining The Holiday Inn team as Hotel Manager. With over 20 years of experience, he returned to his boutique hospitality roots as the Hotel Manager for Sircle Collection.
Fun fact: Hannes can be found touring music festivals like “Wacken” or “Novarock” celebrating his passion for Heavy Metal and Hard Rock music.
Scroll to see the timeline of our growth from one hotel in Amsterdam to our diverse collection of projects.
Park Hotel Amsterdam
Our story starts with one hotel in 2006 when we acquired Park Hotel Amsterdam. With its incredible location and numerous meeting and event spaces, it became the ideal place for travelers combining business and pleasure.2011November
Sircle Collection Launches
We started our company, then named Europe Hotels Private Collection, in Amsterdam. Our goal: to expand upon the success of Park Hotel Amsterdam and create unique hospitality experiences across Europe.2013May
We introduced Amsterdam’s Sir Albert, the beginning of our first original brand, Sir Hotels. Sir creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets—and amplify it with our own personal take on modern luxury.2014November
Max Brown Canal District
We unveiled Amsterdam’s Max Brown Canal District, the beginning of our second original brand, Max Brown Hotels. Max Brown is our easy-going complement to the design-driven Sir Hotels, and it’s all about the basics at their best: the best beds, coffee and locations.2016February
Max Brown Museum Square
Max Brown Museum Square, our second Max Brown in Amsterdam, joined the collection.2016October
This month, we opened three remarkable properties
We opened our first property in Düsseldorf, Max Brown Midtown, our first Berlin property, Sir Savigny and our first design and fashion concept store, Amsterdam’s X BANK.2016December
Max Brown Ku'damm
We celebrated the opening of Berlin’s Max Brown Ku’damm, our second Berlin hotel in the collection.2017February
We unveiled the monumental, music-inspired Sir Adam within Amsterdam North's famous A’DAM Tower.2017March
We unveiled our first property in Hamburg, the stunning Sir Nikolai.2017June
We celebrated the opening of our first property in Ibiza, the five-star Sir Joan.2017November
Park Hotel Den Haag
We acquired the historic Park Hotel Den Haag to expand the Park Hotel family.2019May
Max Brown 7th District & Seven North
We opened our biggest Max Brown yet: Vienna’s Max Brown 7th District. We also partnered with celebrated chef Eyal Shani to open, Seven North, an original Mediterranean-inspired restaurant concept, on the hotel’s ground floor.2019June
We celebrated the opening of our first property in Barcelona, the monumental Sir Victor. Additionally, we opened an original food and beverage concept, The Rooftop at Sir Victor.2019September
Park Centraal Amsterdam
We rebranded Amsterdam’s Park Hotel to Park Centraal, with plans to rebrand the Den Haag property in 2021. The Park Centraal Hotels brand brings the rich history and heritage of each property to life and celebrates the Dutch work-life balance. We then opened Bar Claes in the hotel’s lobby—our third original food and beverage concept of the year.2021June
In 2021, we unveiled The Cover, our new private members' club, and its first club location at our Barcelona hotel, Sir Victor. Members enjoy exclusive benefits at the hotel’s many outlets, including free access to The Spa & Gym, special rates at The Rooftop and MR PORTER, members-only events and more. We aim to cultivate an inspired, connected circle of members with offerings that fall in the three key areas of life—business, wellbeing and community.