Bram Van Der Hoek is CEO of Sircle Collection. He is responsible for the collection’s overall global strategy, and he is passionate about maintaining the group’s unique values and company culture.

Van Der Hoek is a graduate of the Netherland’s Hotel School and Tourism Management and began his hospitality career in 1992. During his nearly 20 years living in Amsterdam, he has worked in various leadership roles for Starwood Hotels & Resorts, Park Plaza Hotels Europe and Principal Hotels. He has been with Sircle Collection since its early days, starting with the first hotel in the portfolio, Park Hotel (now Park Centraal), over ten years ago. He has been critical in the creation and expansion of the portfolio’s brands and properties and continues to be focused on their growth and success.