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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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A private paradise overlooking Ibiza’s port and Old Town

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

Bram Van Der Hoek is CEO of Sircle Collection. He is responsible for the collection’s overall global strategy, and he is passionate about maintaining the group’s unique values and company culture.


Van Der Hoek is a graduate of the Netherland’s Hotel School and Tourism Management and began his hospitality career in 1992. During his nearly 20 years living in Amsterdam, he has worked in various leadership roles for Starwood Hotels & Resorts, Park Plaza Hotels Europe and Principal Hotels. He has been with Sircle Collection since its early days, starting with the first hotel in the portfolio, Park Hotel (now Park Centraal), over ten years ago. He has been critical in the creation and expansion of the portfolio’s brands and properties and continues to be focused on their growth and success.