A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Sir Hotels

Where curious minds meet

Sir Hotels creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets and amplify it with our own personal take on modern luxury. Just like our guests—no two Sirs are the same.

Max Brown Hotels

Basic at its best

At Max Brown, we provide the basics at their very best: perfect coffee, heavenly beds and culturally vibrant locations. We serve as your ideal homebase to go out and explore, or just to stay in and relax. In each hotel's social space, you'll always find someone up for a game, or just grab a book to enjoy with your drink from the bar.

Park Centraal Hotels

Where purpose meets pleasure

Park Centraal Hotels are inspired by the balance of Dutch life as places where work and play are seamlessly combined. Both hotels are located right in the cultural centres of their cities, just steps away from the best museums, shops and parks. With several meetings spaces at each hotel, we are in the business of making business a pleasure. And if you’re staying the night, you’ll find out why our name stands for the harmony of comfort, Dutch heritage and contemporary design.


Coming Soon

Àterre blends the warmth of a second home, the ease of a guest house, and the delight of a hotel under one roof, inviting guests to live while traveling. Whether for business or leisure, for two nights or two months, we offer rooms, studios and apartments that adapt to the needs of each traveler. In our understated, yet elevated spaces, we invite our guests to follow their familiar routines or try something new, within their rooms and beyond.