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A mecca for music and culture lovers.

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Welcome to Margareten, Vienna's 5th District – a delightful mix of bohemian and artistic styles.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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Looking for the perfect island getaway with friends?

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Sail in Style on the Sir Boat

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A place to explore, play and unwind on Shoreditch's edge.

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Prague, But Not As You Know It

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Iconic, Bold, Impossible to Ignore

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Award-winning carefree and fun-loving Mediterranean restaurant concept in Prague.

Exciting news from Madrid. We’re incredibly honoured that one of our beautiful heritage buildings has been chosen as the host venue for Casa Decor 2026, Spain’s most iconic design fair. From 9 April to 24 May, guests will be able to wander through fifty brilliantly imagined spaces, all brought to life within our historic walls.

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The selection reflects the building’s unique blend of history, elegance, and character, from its origins as the palace of the Marqués de los Vélez to its later life as a convent. Its heritage-steeped interiors and central location in the Barrio de las Letras made it the perfect stage for Spain’s premier design event.

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This magnificent property will soon join the Sir Hotels family as Sir Agustín, right in the heart of Barrio de las Letras, the neighbourhood once loved by Spain’s Golden Age writers and artists. Once the palace of the Marqués de los Vélez and later a convent. Constructed between 1892 and 1895, has been carefully renovated; its interiors are full of monumental features, combining classical elegance with a wink of mischief.

It will also be home to a future The Cover club and restaurant, offering spaces to meet, sip and enjoy the bright Madrid skyline.


We can’t wait to welcome you and bring our unique boutique spirit to the city.