As we wrap up 2023, we're taking a moment to look back at our year of “firsts” for Sircle Collection. From opening a new hotel in a new country to celebrating our first 10-year hotel anniversary, we're so grateful to have you along, and joining us in making this year extra memorable. Here’s a look back on the memories made and look forward to more in 2024.
From our first Sir Hotel in a former diamond factory to six properties across five amazing cities, we celebrated the last decade in Sir style, with a sleepover at Sir Adam with a live harpist, tattoo parlor, karaoke dance party, and monogrammed pillows and sleeping mask for our guests. We also didn't want anyone to miss out on the fun so we hosted a giveaway for 10 friends to stay in any Sir Hotel of their choice to celebrate with us.
Our sixth Max Brown Hotel is now open in Milan! Take a tour of Max Brown Missori, with 64 guest rooms, many community spaces within for work, explore, and play, and rich history at our doorstep – our newest edition has everything needed for a charming stay. Not to mention that we're just a short walk to the Duomo, shopping districts,, and some great hole-in-the-wall Milanese eateries, and we have a great selection of local recommendations from our neighbors to get you started. We’re also giving away a special offer for all bookings made before March 2024. Take a look here.
Welcoming Italy to the Family
Italy holds a special place in our hearts, and this year, we opened our first hotel in this beautiful country. This will be just the start of our journey here, with more openings coming very soon. Until then, we’re getting to know all the good places for authentic meals and charming streets for window shopping, not to mention where to get the best “caffettino” to make your stay even sweeter.
We brought our members' club, The Cover, to Vienna. After a great start in Barcelona, the demand to create a space designed for connection and collaboration – a place for like-minded individuals seeking meaningful experiences – in the heart of the city couldn't be ignored. Now, with membership growing and events and dinners kicking off in Vienna, The Cover promises to be one of the most exciting clubs to join. Want to know more about joining? Find out more here.
We closed out the year with one more piece of great news. Our Amsterdam hotel, Sir Albert in De Pijp, received the title Conde Nast Traveller’s Favorite Hotel in Europe for 2023 – and was nominated by guests near and far. Sir Adam also nabbed some accolades on the list too, which we couldn't be more thrilled about.
As we say goodbye to 2023, we're excited about the adventures 2024 will bring. Thank you for being part of our journey. Here's to more shared moments in the coming year!