A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


A timeless home on Hamburg's most beautiful canal.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town.


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.

Know that feeling when you land in a new city? Your routine shifts, your senses re-awaken and you think to yourself: I really need to do this more often.

Sircle Club is our way of giving you more of that feeling, more easily, by bringing the best of Sircle Collection together in one place. Think of it as a single key unlocking continuous VIP treatment across all our Sir, Max Brown and Park Centraal hotels, in every city we call home.

And that’s all in addition to the 15% off all future bookings members receive across Sir, Max Brown and Park Centraal hotels.

Signing up is free and the benefits are endless. And the cherry on top? Two minutes is all you need.

Member Benefits

  • Our Best Rates

    Members can sleep (even more) soundly knowing all rooms are booked at our best available rates, while also enjoying an additional 15% off all stays. Forever.

  • Exclusive Offers & Perks

    Early check-in, late check-out. Opening news and event invites. Special offers you’ll actually want to tell your friends about. Our members get it all and they get it first.

  • Personalized Preferences

    Loved the firmer pillow at Vienna’s Max Brown or garden views at Barcelona’s Sir Victor? Sign up and tell us what you like so we can make it happen again – at any of our hotels in any of our cities.

  • Seamless Trip Planning

    These days, travel plans change. A lot. Members can stress less with flexible reservations, faster bookings and easier hotel exploration. All in one place.


Join The Club