A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Know that feeling when you land in a new city? Your routine shifts, your senses re-awaken and you think to yourself: I really need to do this more often.

Sircle Club is our way of giving you more of that feeling, more easily, by bringing the best of Sircle Collection together in one place. Think of it as a single key unlocking continuous VIP treatment across all our Sir, Max Brown and Park Centraal hotels, in every city we call home.

And that’s all in addition to up to 15% off all future bookings members receive across Sir, Max Brown and Park Centraal hotels.

Signing up is free and the benefits are endless. And the cherry on top? Two minutes is all you need.

Member Benefits

  • Get Our Best Rates Forever

    You'll always land the best rates, no need to look elsewhere. Plus, enjoy up to 15% off every booking, forever.

  • Early Access to All the Goodies

    You'll be first to stay in new hotels, dine at our restaurants, grab flash sales offers, and invites to our exclusive openings.

  • Free Room Upgrades Just for You

    We'll make your stay extra special with complimentary upgrades upon arrival, subject to availability.

  • Early Check-In / Late Check-Out

    Make yourself at home with early check-in and late check-out, subject to availability.


Join The Club