Let's look back at some of the best moments of the decade.
It all started with one hotel in Amsterdam...

And then we opened 12 more hotels of three original hotel brands across Europe.




And we opened a luxury store. And a private members' club. And an art studio. And did we mention all the bars & restaurants?




We toured the Max Brown bed all over Europe (a few times).

Liran won Entrepreneur of the Year at the Entree Awards, and we won more along the way.

We had some amazing partnerships and events, from 20 Rooms, 20 Designers to Heroes on Socks x Max Brown. Check out all our wonderful partners from the past decade.

Caeserstone and Snarkitecture took over our Milan palazzo for Salone.

We created two issues of our own magazine, Plus One.

We partnered with artists to raise money for Doctors Without Borders.

And countless passionate people helped us along the way. Sixty-eight team members have worked with our hotels or HQ for 10+ years!



