This November 2021, we're celebrating our 10th birthday!

16-sir-adam-brand-photography.jpg

How We're Celebrating

HOTEL SPECIALS & FUN INTERVIEWS

We're giving you 30% off hotel stays in November and December! Also, watch our new video, check out our new podcast, read interviews with our founder and CEO and more!

LET'S CELEBRATE

Let's look back at some of the best moments of the decade.




It all started with one hotel in Amsterdam...

ParkCentraalAmsterdam-Exterior1-SteveHerud-LowRes.jpg

And then we opened 12 more hotels of three original hotel brands across Europe.

sir-joan-public-spaces-1.original.jpg
max-brown-museum-square-extra-large-3.jpg
Park-Centraal-Den-Haag_Junior-Suite_Low-Res41-2.jpg
max-brown-7th-district-medium-room-2.jpg

And we opened a luxury store. And a private members' club. And an art studio. And did we mention all the bars & restaurants?

The-Sircle_Top-Select_Pool1314.jpg
x-bank-2-2.jpg
seven-north-restaurant-vienna-3.jpg
Sir-Art-Studio-1.jpg

We toured the Max Brown bed all over Europe (a few times).

MB_BedTour-VIE_supersusi_124.jpg

Liran won Entrepreneur of the Year at the Entree Awards, and we won more along the way.

liran-entree-award-stories.png

We had some amazing partnerships and events, from 20 Rooms, 20 Designers to Heroes on Socks x Max Brown. Check out all our wonderful partners from the past decade.

max-brown-heroes-on-socks-stories.jpg

Caeserstone and Snarkitecture took over our Milan palazzo for Salone.

milan-stories.jpg

We created two issues of our own magazine, Plus One.

plus-one-magazine-stories.jpg

We partnered with artists to raise money for Doctors Without Borders.

MajaKrsticweareone-printswithoutborders-header.jpg

And countless passionate people helped us along the way. Sixty-eight team members have worked with our hotels or HQ for 10+ years!

Seven-North.jpg
x-bank.jpg
Bionda-Sno.jpg
the-rooftop-at-sir-victor-2.jpg

Thank you for a fantastic decade, and here's to many more.

See How We're Celebrating

Let's Go