A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

We’re taking steps to pay it forward this year. First step: the new Sir Cares program.

Each Sir Hotel is a product of its environment and distinctly inspired by its surrounding community. To give back to these communities that have given us so much, each Sir Hotel now supports one local organization that is making great strides for the city via the new Sir Cares program. When guests check in, they will have the option to donate one euro for each night of their stay to the local organization. Here are the organizations we support: 

  • Sir Adam supports Amsterdam’s A’DAM Music School, where talented young musicians are given the resources to develop their creative skills.
  • Sir Albert supports the Plastic Whale Foundation, an organization that seeks to make the Netherlands’ waterways totally plastic-free.
  • Sir Savigny supports One Warm Winter, an organization in Berlin that provides essential goods to the homeless as well as refugees.
  • Sir Nikolai supports Zeit Für Zukunft, an organization in Hamburg that connects underserved children with inspiring mentors.
  • Sir Joan supports Ibiza Preservation Fund, an organization fighting for biodiversity preservation and sustainability in Ibiza. 
  • We will establish Sir Cares at Barcelona’s upcoming Sir Victor shortly.

We are looking forward to collaborating with these organizations on events in our spaces.