Last week, we kicked off our Sir Cares program at Amsterdam’s Sir Adam with an unforgettable night. Sir Cares is our new program that allows guests to donate one euro per night of their stay to a local partner organization. As part of the program, Sir Adam is partners with A’DAM Music School, an organization that funds music education for children and gives them invaluable opportunities to grow.

To celebrate our new initiative, we held the very first North Stars Concert at Sir Adam. The evening started with a warm welcome from our very own Rick de Jonge, the hotel manager of Sir Adam, as well as Duncan Stutterheim, a co-founder of the A’DAM Music School and the Dutch music event giant ID&T. The talented students of A’DAM Music School then took the stage with Dutch legend Da Mouth of Madness, Ruth Jacott, Kenny B, Do and Jordan Roy and sang epic renditions of classics, like George Michael’s "Freedom“.

We were so honored to bring together Amsterdam’s creative community for such a special night.


See all the photos by Michel Swart and Delphine Chevalier here.

Learn more about Sir Cares here.