Your new London pad is ready to book. Opening this autumn between Shoreditch and Spitalfields Market, Sir Devonshire Square brings relaxed luxury, brick-lined charm, and all the signature Sir touches, with a British twist.
Book early and save up to 20%. Use code CHEERSLONDON by 30 September 2025 for stays through February 2026.
Where to find us
Devonshire Square may not be the most famous name on the map, but that’s exactly what makes it special. We like to say it’s not quite The City, not quite Shoreditch—perfectly in between. Tucked into the heart of East London, this historic square has been evolving for over 250 years.
Just around the corner, you'll find the spirit of East London's underground still alive—where cult record label Rough Trade helped shape the UK’s indie music scene, and Whitechapel Gallery gave early shows to legends like Frida Kahlo and Gilbert & George. And where fashion visionary Alexander McQueen made his mark.
Just steps from Spitalfields Market
Right next door, you’ll find Spitalfields Market—one of London’s most iconic spots. Browse local designers, grab street food, hunt for vintage treasures, or simply soak up the scene.
We can’t wait to welcome you to the neighborhood.
