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A mecca for music and culture lovers.

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Welcome to Margareten, Vienna's 5th District – a delightful mix of bohemian and artistic styles.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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Looking for the perfect island getaway with friends?

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

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Prague, But Not As You Know It

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Iconic, Bold, Impossible to Ignore

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Award-winning carefree and fun-loving Mediterranean restaurant concept in Prague.

Your new London pad is ready to book. Opening this autumn between Shoreditch and Spitalfields Market, Sir Devonshire Square brings relaxed luxury, brick-lined charm, and all the signature Sir touches, with a British twist.

Book early and save up to 20%. Use code CHEERSLONDON by 30 September 2025 for stays through February 2026.

Where to find us

Devonshire Square may not be the most famous name on the map, but that’s exactly what makes it special. We like to say it’s not quite The City, not quite Shoreditch—perfectly in between. Tucked into the heart of East London, this historic square has been evolving for over 250 years.

Just around the corner, you'll find the spirit of East London's underground still alive—where cult record label Rough Trade helped shape the UK’s indie music scene, and Whitechapel Gallery gave early shows to legends like Frida Kahlo and Gilbert & George. And where fashion visionary Alexander McQueen made his mark.

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Just steps from Spitalfields Market

Right next door, you’ll find Spitalfields Market—one of London’s most iconic spots. Browse local designers, grab street food, hunt for vintage treasures, or simply soak up the scene.

We can’t wait to welcome you to the neighborhood.

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