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A mecca for music and culture lovers.

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Welcome to Margareten, Vienna's 5th District – a delightful mix of bohemian and artistic styles.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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Looking for the perfect island getaway with friends?

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

See the results of our charitable project for Doctors Without Borders.

Across all of our international offices, hotels, restaurants and special projects, we are a team of individuals with a shared passion for taking care of our guests from all over the world. Watching the COVID-19 crisis unfold, we wanted to find a way to give back to as many impacted people as possible not just across our cities, but across as many borders as possible.


With this in mind, we created Prints Without Borders, a charitable initiative to benefit Doctors Without Borders. We teamed up with the talented artists whose work you can find in Sir Hotels, Max Brown Hotels, Park Centraal Hotels and X BANK to create 20 exclusive prints, with proceeds going to Doctors Without Borders. All prints were €50 and were available from June 23 until July 13.

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Clockwise from top left to bottom right right: Maja Krstic, Bernat Daviu, Kat Klerks and Kelly Bjork.


After a four-week run, we sold 145 prints to earn a total of €8,500! All proceeds will be donated to Doctors Without Borders. During this crisis, their team, comprised of tens of thousands, is caring for patients, offering health education, contributing mental health support and providing infection prevention control trainings across Europe, Asia, Africa and the Americas. If you'd like to learn more and donate more, click here.


We are so grateful we found a way to support their invaluable efforts, and thank you from the bottom of our hearts for supporting this project.

Explore the artwork on display in our spaces and support these talented international artists.

OUR ART COLLECTION