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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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A timeless home on Hamburg's most beautiful canal.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

DECEMBER 14, 2020

From 10­­–13 December 2020, our Dutch design concept store in Amsterdam, X BANK, teamed up with our hotel in Amsterdam’s De Pijp district, Sir Albert, for a one-of-a-kind holiday market.


Twenty designers and artists on display in the store each got a hotel room on Sir Albert’s first floor to transform into their own personal pop-up. Over the four days, nearly 500 visitors flowed between the pop-ups to do all of their holiday shopping, from luxury vegan handbags to silk face masks made from vintage designer ties. To ensure everyone’s safety, we had a maximum capacity of 30 people, wore face masks and regulated a 1.5-meter social distance.


Designers included: Iris Maree, By B+K, Antidote, Loes Vrij, Rocks on a Rope, Marlous vd Toorn, Stoned Marble, Marie Stella Maris, Rebbit, Silhouet Lighting, Ignore, Bananatime, Shake it baby, Maja Krstic, Apron studio, Nissue bags, Youngblood, Designmix. Fleur Ouwerkerk, Vanderwilt, The New Parlour/Inner Care and WIJCK.


We're so proud of this creative collaboration between two of our brands. Scroll down to see some pictures from the activation.

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