A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

DECEMBER 14, 2020

From 10­­–13 December 2020, our Dutch design concept store in Amsterdam, X BANK, teamed up with our hotel in Amsterdam’s De Pijp district, Sir Albert, for a one-of-a-kind holiday market.

Twenty designers and artists on display in the store each got a hotel room on Sir Albert’s first floor to transform into their own personal pop-up. Over the four days, nearly 500 visitors flowed between the pop-ups to do all of their holiday shopping, from luxury vegan handbags to silk face masks made from vintage designer ties. To ensure everyone’s safety, we had a maximum capacity of 30 people, wore face masks and regulated a 1.5-meter social distance.

Designers included: Iris Maree, By B+K, Antidote, Loes Vrij, Rocks on a Rope, Marlous vd Toorn, Stoned Marble, Marie Stella Maris, Rebbit, Silhouet Lighting, Ignore, Bananatime, Shake it baby, Maja Krstic, Apron studio, Nissue bags, Youngblood, Designmix. Fleur Ouwerkerk, Vanderwilt, The New Parlour/Inner Care and WIJCK.

We're so proud of this creative collaboration between two of our brands. Scroll down to see some pictures from the activation.

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