How?
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CONTROL
Complete control of marketing processes and budget.
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ACCESS
Consult with any member of digital marketing team at any time.
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INTEGRATION
Coordinate and collaborate with other internal teams is easier, as is working together to support mutual goals.
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PASSION
The constant hunger to gather as much data as possible and increase revenues.
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PARTNERS
Working with existing or new partners makes us even stronger.
Our Digital Services In Depth
Hotel Web Design
- Creative Direction & Branding
- Design backed by UX
- Conversion Optimization
- Responsive & Mobile Friendly
- User friendly CMS
- SEO optimized
- Quality Page Speed
- SSL certified
- Booking widget connected with your CRS provider
- Booking engine optimization
- CMS support and re-development
- Domain & hosting management
- Google Analytics & Tag Manager
Search Engine Optimization
- Google Search Console installation and guidance
- Bing Webmaster installation and guidance
- Google Business location profile
- Bing Business location
- Foursquare Business profile
- Yelp Business profile
- HolidayCheck Business profile
- Trivago Business profile
- TripAdvisor Business profile
Paid Advertising
- Google PPC ads
- Bing / Microsoft Search PPC ads
- Setup re-targeting lists + campaign configuration and launch
- Re-targeting banner creation + monitoring
- Prospecting banner ads creation + monitoring
- Facebook Ads management & creation
- Instagram Ads management & creation
- LinkedIn Ads management & creation
Meta Search
- Google Hotels Ads
- Bing ads
- Kayak
- TripAdvisor
- Trivago
- Sky Scanner
- and more
Our team actively monitors, optimizes and manages the metasearch channel for our clients. We provide proactive recommendations on channel distribution and budget spend.
Email Marketing
- Email template development
- Email campaigns optimization
- Guest segmentation analysis
- Conversion optimization
- Tracking
- Report KPI’s template
- Help to create CRM blueprint + installation
- Full scan on database
- CRM guidance on flows
Other
- Our online reputation services start by auditing how you collect your reviews and track new articles that focus on your product and services.
- Conversion driven tools installation such as pop-ups and demand manager as a part of a Conversion plan.
- We also structure full website GDPR compliance with all is assets including cookie pop / privacy policy.
- Creating online dashboards in PowerBI, Klipfolio or Google Data Studio for real time updates on your set KPI’s.
- We organize various digital marketing workshops / webinars depending on your needs.
Why Us?
We are a group of award-winning experts within the field of hospitality. We won’t try to sell you on things that we know you don’t need. We operate from the perspective of an internal team and know what your challenges are. Our brands are proof that we know how to identify and harness trends, tell meaningful and press-worthy stories and build a loyal community in each market.
Our Results with Sircle Collection's Brands
WEBSITES
Since 2018, we’ve built three new brand hotel websites with new booking engines for a seamless experience. The result: an increase of reservations by 22%, an increase of room nights by 26% and an increase in revenue by 35%. We also won four international awards for our brands' website designs.
ADS
Bing & Google Search Ads with Meta Search Ads resulted in over €2.2M revenue and ROAS above 12.
CRM
We have sent more than 4.5M emails since 2019 (fully automated and/or campaign-driven) which has resulted in over €400K revenue with high open rates and CTR.
TOOLS
We’ve implemented new conversion tools to reduce dependency on OTAs by offering better pricing with more benefits and capturing people leaving our sites. We’ve gained more than €700K revenue with a ROI of 80 and conversion rates around 20%.