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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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A timeless home on Hamburg's most beautiful canal.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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A private paradise overlooking Ibiza’s port and Old Town

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

Sir Adam opened its doors in the iconic A'DAM tower in North Amsterdam.
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A new Sir Hotel was born in Amsterdam and it's located in the first eight floors of the iconic A’DAM Toren. It consists of 108 rooms and suites plus several event and meeting spaces called The Studios, a restaurant, THE BUTCHER Social Club and second bar and terrace called THE FORBIDDEN GARDEN. The A’DAM Toren oozes music since its home to companies such as Gibson, MassiveMusic, Sony and many others. 

“It made sense to create a space to not only complement but also nurture that energy”

— Liran Wizman


All of the rooms and the suite are designed with the goal to entertain. From Bluetooth enabled Crosley record players, a collection of vinyls, to a Gibson guitar. Stunning floor-to-ceiling windows, with unusual views of Amsterdam city, plus leather window benches to let you get a comfortable view. The most popular burger spot in town calls Sir Adam's ground floor home, THE BUTCHER Social club serves burgers 24/7 in a space filled with endless fun, complete with pin ball machines and pool tables. Check our events calendar to learn about ongoing programming.

Visit Sir Adam