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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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Looking for the perfect island getaway with friends?

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

Sir Hotels opens its fourth hotel in Northern Germany
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After much anticipation, Sir Nikolai opens its doors between Altstadt and HafenCity on Nikolaifleet, one of Hamburg’s oldest canals. Sir Nikolai is artisanal charm at a sophisticated, new standard. The first Sir Hotel in Hamburg and has 94 rooms & suites, IZAKAYA Asian Kitchen & bar and a soon to be opened spa.

“We want to bring something really fresh to Hamburg with the design and the food and beverage experience, while also paying homage to the incredible culture with our hand picked library and art that celebrate local talent.”

— Liran Wizman


The seven-storey Kontorhaus, originally used as a warehouse for seeds, offers beautiful views of the canal and the Old Town, the Speicherstadt and HafenCity or the hotel's inner courtyard. One of the real eye catchers in the hotel is the retractable glass-roofed courtyard, creating a unique open-air dining experience.

A private dining area and a 300 sqm spa, including a gym, a sauna, steam room and treatment rooms on the lower level with views of the canal, will open in the coming months.

Visit Sir Nikolai