We're thrilled to announce a big step forward in our journey: the upcoming Initial Public Offering (IPO) of Sircle Hospitality Group, the mother brand of Sircle Collection, in partnership with SMG Holding.
This collaboration marks a pivotal moment for Sircle Collection and our brands – positioning us for growth, increased visibility, and an exciting future ahead.
With this partnership, we will continue to expand our current portfolio including Sir Hotels and Max Brown Hotels as well as our food and beverage offerings Seven North and Miznon, and our private members’ club The Cover across Europe and the Mediterranean. Additionally, it will allow us to introduce new, innovative brands to the hospitality sector – all while delivering unique experiences to our guests worldwide.
We look forward to sharing this next chapter with you.
