April 26, 2022
Unpacking TikTok with Caroline Gaimari
The brilliant and hilarious Caroline Gaimari, who directs video content for brands like Dior and Louis Vuitton, joins us for our seventh episode of Connecting Rooms. The lover of all things video has recently fallen down the rabbit hole of TikTok and emerged to tell us everything she knows, from how it’s different from other social media to why brands, especially travel brands, should use it to their advantage. Meanwhile, Laura tries to understand some TikTok lingo and it doesn’t go so smoothly. If you’re wondering if your brand should get on TikTok, you'll find the clarity you need in this episode.