A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Happy Earth Day. We like to take this time to reflect on what's been done and what lies ahead in our sustainability journey. And a journey it has been - last year, we took a big step forward by appointing our first Sustainability Manager to guide our efforts forward – and with new properties opening up – we have even more on the horizon to look forward to. So as we gear up for another exciting year ahead, we wanted to share some of the positive changes we’ve made and what's on the agenda for the coming months.

United Nations Sustainable Development Goals

We are fully committed to supporting the United Nations Sustainable Development Goals (SDGs) and aligning our efforts with these global benchmarks across all of our properties through the implementation of science-based targets. Furthermore, in compliance with new EU legislation (CSRD, CSDDD), we are working towards balancing our supply chain and aim to handle waste responsibly – we already have waste separation in each hotel.

Max Brown Missori

Looking forward, 2024 will be another big year for us. This year, at the opening of Max Brown Missori in Milan, we made initiatives to minimize its environmental impact and contribute positively to the community. We achieved this through refurbishing, re-using & up-cycling previous furniture and materials - plus donating to local charities such as Casa della Speranza.

Renewable and Sustainable Energy Sources

Additionally, we're prioritizing renewable and sustainable energy sourcing across all of our hotels – with 30% of our hotels already using energy from a renewable source*. Furthermore, we have introduced energy-saving and energy-efficient technology, like Lutron sensors, in the guest rooms at Ibiza's Sir Joan and we are moving towards solely using LED lighting at all our hotels.

Sir Cares and Charitable Organizations

And over at Sir Hotels, our Sir Cares charity initiative is continuing to give back to local communities and making a real impact right in our neighborhoods. This includes our partnership with charities such as the IbizaPreservation who protect the local environment of Ibiza. At Max Brown Hotels and Park Centraal Hotels, we've teamed up with Too Good to Go to actively cut down on food waste. Plus, you'll find the eco-friendly products of Zenology exclusively used in all our hotels.**

ESG Efforts

As part of our new Sircle Impact ESG (Environmental, Social, Governance) and sustainability strategy, we’ve already participated in a park cleanup at Vondelpark in Amsterdam and have more activations planned this year. Including a canal cleanup on Earth Day in Amsterdam. It's an exciting start to many new projects that will lead our properties towards a more sustainable future.

Interested to know more? Check out our environmental responsibility page at

*information provided by energy contract data.

**Eco-friendly as described by product manufacturer.