With each of our hospitality projects, whether existing or upcoming, we strive to contribute only positively to our surrounding environments and neighborhoods.

At Sircle Collection, we are committed to implementing practices within the hospitality industry that will allow current and future generations to co-exist in harmony with nature and each other. We are currently taking various steps in the areas of local community & charity involvement, responsible employment, food & beverage procurement, waste management and supply chain impacts to enhance systemic sustainability.

All our hotels have achieved prestigious EarthCheck recognition, demonstrating our commitment to sustainability and the planet. EarthCheck is the world’s leading certification, consulting and advisory group for sustainable destinations and tourism organisations.

“Together, through practice, we learn to become better guests of this planet.”

— CEO Bram Van Der Hoek

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Our Core Principles

  • Care for People

  • Transparency & Benchmarking

  • Systemic Transformation

  • Leaving the World a Better Place


A Letter From Our CEO Bram on Sustainability

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Our Key Partners



Green Certification

Sircle Collection is partners with EarthCheck, the world’s leading sustainability advisory group for travel and tourism. Through this partnership, we will green certify all of our properties, meaning they meet stringent global sustainability standards.

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The Sustainability Development Goals

Established by the UN

Sircle Collection and our many hospitality projects are committed to the Sustainable Development Goals (SDG), the 17 goals developed by the United Nations that are the blueprint to creating a sustainable world by the year 2030.


What we currently do

  • Implement green technology wherever possible, such as Lutron, an energy-saving sensor, in guest rooms at Ibiza's Sir Joan
  • Sourcing green energy for nearly all of our hotels now, and soon in all 13 soon.
  • Sir Hotels' Sir Cares charity initiative that gives back to our local communities.
  • Use a greywater system, which helps us conserve water.
  • Use Zenology products in our guest rooms and public spaces, which is a line of eco-friendly products.
  • Use the eco-friendly/COVID-19-proof cleaning product Tersano at our Dutch hotels.
  • Use Ozone Water, an eco-friendly cleaning product that reduces our chemical use by a remarkable 21% on a daily basis.
  • Reduce food waste at Max Brown Hotels and Park Centraal Hotels with our partnership with Too Good to Go.

Initiatives we love and support

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Connecting Rooms Episode 6: Tom Bosschaert

The visionary founder of Except Integrated Solutions, the leading sustainability consultancy, gives us some much-needed clarity on the most overwhelming issue of all: climate change.

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Our plans are a work in progress as we navigate the difficult realities of sustainability within the hospitality industry. If you have any thoughts or ideas, please email us at greenteam@sirclecollection.com.