A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

Max Brown Hotel Canal District - Exterior 10.jpg

Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

max brown berlin juni 190207

Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

max brown berlin juni 190207

At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Through our Sircle Impact ESG strategy, we're working hard to make sure our hospitality projects are as environmentally friendly and community-focused as possible at Sircle Collection. We aim to create practices that allow us and future generations to live in harmony with nature and one another.

We're taking steps in local community engagement, charity involvement, and environmental efforts. This includes responsible employment, sustainable food & beverage procurement, reduced energy consumption, and enhanced waste management. We're also committed to reporting our emissions comprehensively (Scope 1, 2, and 3) to boost our transparancy & sustainability. .

“Together, through practice, we learn to become better guests of this planet.”

— CEO Bram Van Der Hoek

Sustainability Graph Our Focuses.png

Our Core Principles

  • Care for People

  • Transparency & Benchmarking

  • Systemic Transformation

  • Leaving the World a Better Place


A Letter From Our CEO Bram on Sustainability

Read more

Our Key Partners

SDG goals.png

The Sustainability Development Goals

Established by the UN

Sircle Collection and our many hospitality projects are committed to the Sustainable Development Goals (SDG), the 17 goals developed by the United Nations that are the blueprint to creating a sustainable world by the year 2030.


What we currently do

  • From 2024, Sircle Impact will become our new ESG (Environmental, Social, Governance) and sustainability strategy for Sircle collection. The goal of the strategy is to reduce our environmental and social impact through a variety of projects, including water & energy saving measures, sustainable food & drink procurement, and community and charitable events; including beach cleanups, donation drives, and working with the vulnerable in our local communities)
  • Implement green technology wherever possible, such as Lutron, an energy-saving sensor, in guest rooms at Ibiza's Sir Joan, LED lighting, and a monitoring system to ensure that we keep track of our gas and electricity consumption.
  • We currently source renewable energy for about 30% if our properties. We will increase this number over the coming years.
  • Community Engagement through Sir Cares: Our Sir Cares charity initiative, under Sir Hotels, continues to give back to local communities, making a meaningful difference in the lives of those we touch.
  • Exclusive use of Zenology products in guest rooms and public spaces. Zenology is a line of eco-friendly* , cruelty free, re-fillable, and microplastics free home and beauty products.
  • Food Waste Reduction: Partnering with Too Good to Go, we actively reduce food waste at Max Brown Hotels and Park Centraal Hotels, reinforcing our commitment to responsible hospitality.
  • Implemented policies to reduce our environmental impact through our new hospitality construction projects with a focus on recycled products, reuse of existing material, up-cycling of existing furniture, and the donation of existing items to local charities and the community instead of disposal. These principle can be seen in our new opening – Max Brown Missori.
  • Pursuing BREEAM certification on our assets, with 2 hotels currently BREEAM certified.

*Eco-friendly determined on 3rd party information from the manufacturer and cannot be guaranteed.

Have any feedback? Send us your ideas and questions to

Initiatives we love and support

Connecting Rooms Blog Graphic.png

Connecting Rooms Episode 6: Tom Bosschaert

The visionary founder of Except Integrated Solutions, the leading sustainability consultancy, gives us some much-needed clarity on the most overwhelming issue of all: climate change.

Read more

Our plans are a work in progress as we navigate the difficult realities of sustainability within the hospitality industry. If you have any thoughts or ideas, please email us at