Sir-Adam_Room_Suite_Low-Res27

A mecca for music and culture lovers.

max-brown-7th-district-large-room-1.jpg

A grand home-base for your Vienna adventures.

Max Brown Hotel Canal District - Exterior 10.jpg

Set at the intersection of Amsterdam’s most iconic canals

20190510SevenNorth-118.jpg

Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

Sir-Victor_Room_Deluxe_Low-Res1

A cultural destination of its own.

the-rooftop-at-sir-victor-5.original.jpg

Above Barcelona.

Sir-Albert_Room_Boutique_Low-Res8

A rendezvous spot for the stylish.

sir-savigny-rooms-sir-suite-1.jpg

A cozy escape in the heart of Berlin’s literary quarter.

max brown berlin juni 190207

Explore a charming and laidback area close to Berlin's main sights.

_DSC1024

Set minutes away from Amsterdam’s best museums.

Sir-Nikolai_Room_Supreme_Low-Res16_1

A timeless home on Hamburg's most beautiful canal.

The-Sircle_Member-Space_Low-Res1747.jpg

Welcome to The Cover Barcelona - A private members' club for the culturally curious.

CLUB_BAR_AT_NIGHT.2e16d0ba.fill-2240x1120

Welcome to The Cover Vienna — a private members’ club for the culturally curious.

Max_Brown_Hotel_Midtown_Dusseldorf__-_Large_Room_1_IjTNQF3

Düsseldorf has something for everyone, and that’s what makes it so great.

Miznon_web34A1845.jpg

Wild Mediterranean street food in Vienna’s first district.

Aterre0217

Coming Soon

The-Cover-Amsterdam

Welcome to The Cover — a private members’ club for the culturally curious

max_brown_milan_missore_juli_232837

A charming hotel in the heart of Milan.

Sir-Joan_Exterior_Low-Res7

A private paradise overlooking Ibiza’s port and Old Town.

park_centraal_den_haag_20200238

Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

XBANK-5414_HR_1

Discover Dutch Art, Fashion and Design.

ParkCentraalAmsterdam-194864-Lobby-SteveHerud-LowRes

Where purpose meets pleasure.

Sir-Adam_Room_Suite_Low-Res27

One-of-a-kind hotel experiences in some of the most interesting places in the world.

max brown berlin juni 190207

At Max Brown we bring the joy of cosy travel to as many people as possible.

ParkCentraalAmsterdam-194864-Lobby-SteveHerud-LowRes

Classic and modern design details combine to make an elegant experience.

The-Sircle_Member-Space_Low-Res1747.jpg

Welcome to The Cover — a private members’ club for the culturally curious.

Sir-Joan_Room_Penthouse_Low-Res2

A private paradise overlooking Ibiza’s port and Old Town

SirVictor_Boat0344_RubénNúñez_HighRes

Sail in Style on the Sir Boat

Sir-Devonshire-Square_Facade

A place to explore, play, and unwind on Shoreditch's edge.

Salone del Mobile is a magical time in Milan. The global exhibition known for creativity, innovation, and style attracts some of the most influential figures in the design space and brings a buzz to the city’s spring blossomed streets. It was against this backdrop that we announced our partnership with the interior design firm, Dimorestudio, during an intimate dinner at Trattoria Torre di Pisa.

7_DSC_4348
Britt Moran, Dimorestudio, Liran Wizman, Sircle Collection, Emiliano Salci, Dimorestudio

Together, we will take on an ambitious restoration project in Milan’s iconic Torre Velasca to accommodate 72 ultra luxury penthouses and upscale amenities. The Brutalist tower, built in 1958, has long been a symbol of the city's post-war architecture, and its transformation promises to be a landmark event.

DSC_4234
Myriel Walter, Sircle Collection, Giulia Nichele, Hines

On the eve of Salone, we brought together a select group of guests, including luminaries from the worlds of fashion, design, and hospitality. Among the attendees were JJ Martin, founder of La DoubleJ, and Marie-Louise Scio, CEO of Pellicano Hotels, along with the Creative Directors of Jil Sander, Lucie, and Luke Meier. Also in attendance were Bianca Arrivabene, Elly Parsons, Camille Micele, Bettina Oldenburg, Coco Brandolini d’Adda, Fabrizia Caracciolo, and Pepi Marchetti Franchi.

9_DSC_4380
Bettina Oldenburg, JIL SANDER, Emiliano Salci, DIMORESTUDIO, Ana Gimeno, stylist

As guests mingled and enjoyed the light filled atmosphere, they discussed (mostly in favor) at the prospect of Torre Velasca's transformation. The building, designed by architect BBPR, was once seen as a radical departure from Milan's traditional architecture, and its conversion into a luxury concept promises to be a fitting tribute to its history.

8_DSC_4361
Massimo Torrigiani, CURATOR

As the evening drew to a close, guests were left with the promise of the collaboration and a new era of design and hospitality in Milan, a fitting tribute to the visionary spirit of Salone. We look forward to welcoming you to Sircle Milan in 2024.

2_DSC_4292
JJ Martin, La DoubleJ, Bettina Oldenburg, JIL SANDER, Emiliano Salci, DIMORESTUDIO
5_DSC_4320
Luke Meier, JIL SANDER, Lucie Meier, JIL SANDER
6_DSC_4332
Camille Miceli, Pucci, Coco Brandolini d’Adda
1_DSC_4223
Luisa delle Piane, Galleria Luisa Delle Piane, Emiliano Salci, DIMORESTUDIO
10_DSC_4423
Luisa delle Piane, Galleria Luisa Delle Piane, Karla Otto, Karla Otto Agency
4_DSC_4311
Fabrizia Caracciolo, editor, Camille Miceli, PUCCI