A mecca for music and culture lovers.


A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals


Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.


A cultural destination of its own.


Above Barcelona.


A rendezvous spot for the stylish.


A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.


Set minutes away from Amsterdam’s best museums.


Welcome to The Cover Barcelona - A private members' club for the culturally curious.


Welcome to The Cover Vienna — a private members’ club for the culturally curious.


Düsseldorf has something for everyone, and that’s what makes it so great.


Wild Mediterranean street food in Vienna’s first district.


Coming Soon


Welcome to The Cover — a private members’ club for the culturally curious


A charming hotel in the heart of Milan.


A private paradise overlooking Ibiza’s port and Old Town


Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.


Discover Dutch Art, Fashion and Design.


Where purpose meets pleasure.


One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.


Classic and modern design details combine to make an elegant experience.


Welcome to The Cover — a private members’ club for the culturally curious.


Looking for the perfect island getaway with friends?


Sail in Style on the Sir Boat


A place to explore, play, and unwind on Shoreditch's edge.

Sircle Collection is expanding into more vibrant cities across Europe and we cannot wait to welcome you.

In Summer 2024, Sir Hotels will debut in London, offering 81 tastefully designed rooms and amenities in the charming Devonshire Square. Next, Torre Velasca Milan will open its doors end of 2024 in the iconic Torre Velasca building. With 72 ultra luxurious penthouses each with their own balcony, guests can experience the most magnificent views of the city from above. Both properties will be home to our members’ club The Cover.

In addition, we’re also bringing another Max Brown to Vienna, this time to the artsy 5th District. Lastly, a new Sir Hotel is coming to Prague end of 2024 and will be located in a stunning heritage building in the heart of the city center.

Are you a member of Sircle Club? As a member, you'll have exclusive access to the best of Sircle Collection, including first-looks at our upcoming openings, special offers, and early access to bookings, among other benefits. Don't skip it - join today.

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Introducing New Concepts

Torre Velasca Milan – Opening in 2024

The next addition to our Sircle properties is an exquisite collection of ultra luxury penthouses in the iconic Torre Velasca building in Milan, Italy. Originally built in the 1950s by BBPR, this magnificent skyscraper represents the first generation of Italian modern architecture, a true gem of Milanese history.

Our restoration project will showcase 72 penthouses that range from 85-360 sqm, each with its own balcony and featuring breathtaking panoramic vistas of the city, complemented by our members' club, The Cover, located on the 17th floor, and a sprawling 1000 sqm spa and wellness center. With interiors designed by Dimorestudio, the property's look and feel will raise the bar in elegance and luxury.

The property also features external outlets, including additional restaurant and bar concepts, retail units, and parking facilities. Making this the ideal place to take in the city, especially during special events such as Milan Fashion Week and Salone del Mobile. Each suite is thoughtfully designed to accommodate short and long stays, so guests can fully immerse themselves in Milanese life.


Current Brands and New Openings

Sir Devonshire Square London - Opening in 2024

Nestled in the tranquil brick-lined Devonshire Square, neighboring Shoreditch and just steps away from Spitalfield Market, Sir Devonshire Square London boasts an impressive collection of amenities, including 70 impeccably designed rooms and 11 suites, an outdoor botanical courtyard, a state-of-the-art fitness center and yoga studio, The Cover members' club, and the second Seven North restaurant, helmed by the celebrated Israeli chef Eyal Shani – whose first award-winning restaurant is located in our Max Brown Vienna property.

Offering guests a serene escape from the hustle and bustle of everyday life, Sir Devonshire Square London is the perfect base from which to explore the city through the eyes of its most stylish residents. With sophisticated touches, gracious, personalized service, and tastefully designed interiors, it promises to be the new place to stay when visiting the capitol.

Max Brown Vienna - Opening in 2024

Situated in the artsy 5th District, Max Brown's newest addition to Vienna is the perfect complement to its historic surroundings, including the Margaretenhof with a storied history dating back to 1884/1885 and the iconic Naschmarkt market. Our 117 guest rooms, stunning meeting & event spaces, carefully curated local art collection, and all-day F&B concept on the hotel's ground floor promises all the basics at their very best.

Sir Prague - Opening in 2024

Sir is off to Prague - a city rich with history and culture, stunning architecture and an emerging culinary scene. Home to the newest Sir property and in close proximity to the famous Dancing House, alongside the Vltava River, Sir Prague will be located in a beautiful heritage building with 76 stylish rooms, an indoor courtyard and the third location of our award-winning Seven North restaurant – plus a gym and library, along with a hidden cocktail bar for our most curious guests.

Max Brown Athens - Opening in 2025

As we venture into warmer destinations, we're happy to announce our next Max Brown property is opening in Athens. Located in the center of the city – within reach of historic squares such as Omonia, and with numerous coffee shops, sleek bars and restaurants nearby, Max Brown Athens, with a modern 70’s feel, will boast 103 unique rooms, an outdoor terrace and a plunge pool and stunning rooftop views, where you can take in the city’s breathtaking skyline surrounded by the many charming neighborhoods and ancient landmarks.

The Cover Openings

With these incredible properties launching in new cities, we'll have even more destinations for members of The Cover to gather, create meaningful connections, and be inspired. Openings are planned in London, Milan, Amsterdam, and Vienna. Interested in becoming a member? Find out more here.

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We cannot wait to welcome you to our new properties. This is an exciting year for Sircle Collection and for you to be part of Sircle Club, and we're thrilled to be offering even more places for you to travel and experience new cities with us. Stay tuned as we have more to share in the coming months about all of these openings and so much more.