Let's look back at some of the best moments of the decade.
It all started with one hotel in Amsterdam...
![ParkCentraalAmsterdam-Exterior1-SteveHerud-LowRes.jpg](/media/images/ParkCentraalAmsterdam-Exterior1-S.2e16d0ba.fill-1000x500.jpg)
And then we opened 12 more hotels of three original hotel brands across Europe.
![sir-joan-public-spaces-1.original.jpg](/media/images/sir-joan-public-spaces-1.original.2e16d0ba.fill-1000x500.jpg)
![max-brown-museum-square-extra-large-3.jpg](/media/images/max-brown-museum-square-extra-lar.2e16d0ba.fill-1000x500_tzp3dka.jpg)
![Park-Centraal-Den-Haag_Junior-Suite_Low-Res41-2.jpg](/media/images/Park-Centraal-Den-Haag_Junior-Sui.2e16d0ba.fill-1000x500.jpg)
![max-brown-7th-district-medium-room-2.jpg](/media/images/max-brown-7th-district-medium-roo.2e16d0ba.fill-1000x500.jpg)
And we opened a luxury store. And a private members' club. And an art studio. And did we mention all the bars & restaurants?
![The-Sircle_Top-Select_Pool1314.jpg](/media/images/The-Sircle_Top-Select_Pool1314.2e16d0ba.fill-1000x500.jpg)
![x-bank-2-2.jpg](/media/images/DSC099432-2-2.2e16d0ba.fill-1000x500.jpg)
![seven-north-restaurant-vienna-3.jpg](/media/images/seven-north-restaurant-vienna-3.2e16d0ba.fill-1000x500.jpg)
![Sir-Art-Studio-1.jpg](/media/images/Sir-Art-Studio-1.b92c3688.fill-1000x500.jpg)
We toured the Max Brown bed all over Europe (a few times).
![MB_BedTour-VIE_supersusi_124.jpg](/media/images/MB_BedTour-VIE_supersusi_124.2e16d0ba.fill-1000x500.jpg)
Liran won Entrepreneur of the Year at the Entree Awards, and we won more along the way.
![liran-entree-award-stories.png](/media/images/liran-entree-award-stories.730203c1.fill-1000x500.png)
We had some amazing partnerships and events, from 20 Rooms, 20 Designers to Heroes on Socks x Max Brown. Check out all our wonderful partners from the past decade.
![max-brown-heroes-on-socks-stories.jpg](/media/images/max-brown-heroes-on-socks-stories.5e45b542.fill-1000x500.jpg)
Caeserstone and Snarkitecture took over our Milan palazzo for Salone.
![milan-stories.jpg](/media/images/milan-stories.2e16d0ba.fill-1000x500.jpg)
We created two issues of our own magazine, Plus One.
![plus-one-magazine-stories.jpg](/media/images/plus-one-magazine-stories.2e16d0ba.fill-1000x500.jpg)
We partnered with artists to raise money for Doctors Without Borders.
![MajaKrsticweareone-printswithoutborders-header.jpg](/media/images/MajaKrsticweareone-printswithoutb.2e16d0ba.fill-1000x500.jpg)
And countless passionate people helped us along the way. Sixty-eight team members have worked with our hotels or HQ for 10+ years!
![Seven-North.jpg](/media/images/Seven-North.f0d776d3.fill-1000x500.jpg)
![x-bank.jpg](/media/images/DSC00618.2e16d0ba.fill-1000x500.jpg)
![Bionda-Sno.jpg](/media/images/Bionda-Sno.f830d8bf.fill-1000x500.jpg)
![the-rooftop-at-sir-victor-2.jpg](/media/images/the-rooftop-at-sir-victor-2.2e16d0ba.fill-1000x500.jpg)