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A mecca for music and culture lovers.

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A grand home-base for your Vienna adventures.

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Set at the intersection of Amsterdam’s most iconic canals

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Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.

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A cultural destination of its own.

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Above Barcelona.

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A rendezvous spot for the stylish.

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A cozy escape in the heart of Berlin’s literary quarter.

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Explore a charming and laidback area close to Berlin's main sights.

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Set minutes away from Amsterdam’s best museums.

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Welcome to The Cover Barcelona - A private members' club for the culturally curious.

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Welcome to The Cover Vienna — a private members’ club for the culturally curious.

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Düsseldorf has something for everyone, and that’s what makes it so great.

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Wild Mediterranean street food in Vienna’s first district.

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Coming Soon

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Welcome to The Cover — a private members’ club for the culturally curious

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A charming hotel in the heart of Milan.

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A private paradise overlooking Ibiza’s port and Old Town.

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Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.

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Discover Dutch Art, Fashion and Design.

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Where purpose meets pleasure.

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One-of-a-kind hotel experiences in some of the most interesting places in the world.

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At Max Brown we bring the joy of cosy travel to as many people as possible.

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Classic and modern design details combine to make an elegant experience.

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Welcome to The Cover — a private members’ club for the culturally curious.

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A private paradise overlooking Ibiza’s port and Old Town

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Sail in Style on the Sir Boat

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A place to explore, play, and unwind on Shoreditch's edge.

We're celebrating Sircle Collection's 10th anniversary! We interviewed our founder, dove into the best art & design moments of the decade and a whole lot more. Stay tuned, our new podcast is coming too. Scroll down to see all the celebrations.

Celebrate With Us

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What a Decade!

LOOKING BACK ON IT ALL

A quick rundown of highlights from our ambitious decade of growing from one hotel to so much more.

LET'S GO
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Looking to the Future

NEW PROJECTS COMING SOON

To celebrate our 10th anniversary, we're teasing our ambitious new projects coming soon to Lisbon, Berlin, Amsterdam and Vienna. Get your first look.

SNEAK PEEK
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Our New Podcast

Introducing "Connecting Rooms"

To cap off our 10-year celebrations, we've launched an all-new podcast called "Connecting Rooms"! It's all about our perspective on the future after a tumultuous time for the hospitality industry. We'll dive into all things sustainability, diversity, design and more.

LEARN MORE
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10 Lessons from Our Founder, Liran Wizman

WORDS OF WISDOM

Our founder sat down to reflect on the 10 most important lessons he's learned over the 10 years of our company's journey.

Read
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Our Best Art, Design & Events of the Decade

10 YEARS OF EXPERIENCES

Between all of our properties, we've created some extraordinary experiences and collaborated with world-class artists. Dive into our roundup of the best moments of the decade.

READ
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From Intern to CEO: Bram Van Der Hoek

INTERVIEW

We interviewed our CEO to hear his story about growing from an intern at one of our hotels to the CEO of the entire collection.

READ
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Press & Awards

FROM THE DECADE

From GQ to Condé Nast Traveller, see all the press mentions and award wins from our 10 years.

SEE ALL
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Thank You to Our Partners

Community, Art, Design & More

We just want to take a moment to send a HUGE thank you to all the people past and present who helped us accomplish everything we've done this decade. Learn more about our brilliant partners.

READ MORE

Our Journey

Scroll to see the timeline of our growth from one hotel in Amsterdam to our diverse collection of projects.

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    Though expanding and changing over the years, this property has served as a hotel since the early 1900s.
    2006
    June

    Park Hotel Amsterdam

    Our story starts with one hotel in 2006 when we acquired Park Hotel Amsterdam. With its incredible location and numerous meeting and event spaces, it became the ideal place for travelers combining business and pleasure.

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  • sir-nikolai-brand-photography-1.jpg
    2011
    November

    Sircle Collection Launches

    We started our company, then named Europe Hotels Private Collection, in Amsterdam. Our goal: to expand upon the success of Park Hotel Amsterdam and create unique hospitality experiences across Europe.

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  • JAN2013ALBERT-NEW.jpg
    The building of Sir Albert is a former diamond-cutting factory.
    2013
    May

    Sir Albert

    We introduced Amsterdam’s Sir Albert, the beginning of our first original brand, Sir Hotels. Sir creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets—and amplify it with our own personal take on modern luxury.

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    This hotel is set right where two of Amsterdam’s most famous canals intersect.
    2014
    November

    Max Brown Canal District

    We unveiled Amsterdam’s Max Brown Canal District, the beginning of our second original brand, Max Brown Hotels. Max Brown is our easy-going complement to the design-driven Sir Hotels, and it’s all about the basics at their best: the best beds, coffee and locations.

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  • JAN2015 leftside.jpg
    The hotel is steps away from the world-famous Rijksmuseum and Van Gogh Museum.
    2016
    February

    Max Brown Museum Square

    Max Brown Museum Square, our second Max Brown in Amsterdam, joined the collection.

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    "X BANK" is a nod to the historic bank that formerly occupied the building.
    2016
    October

    This month, we opened three remarkable properties

    We opened our first property in Düsseldorf, Max Brown Midtown, our first Berlin property, Sir Savigny and our first design and fashion concept store, Amsterdam’s X BANK.

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    Benedict, an ever-popular 24/7 breakfast restaurant, is located on the hotel's ground floor.
    2016
    December

    Max Brown Ku'damm

    We celebrated the opening of Berlin’s Max Brown Ku’damm, our second Berlin hotel in the collection.

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    The A'DAM Tower is a creative community. Sir Adam shares the building with Sony Music, MassiveMusic and more.
    2017
    February

    Sir Adam

    We unveiled the monumental, music-inspired Sir Adam within Amsterdam North's famous A’DAM Tower.

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    The hotel has its own spa that is level with the beautiful Nikolaifleet canal.
    2017
    March

    Sir Nikolai

    We unveiled our first property in Hamburg, the stunning Sir Nikolai.

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    The interior design reflects elements of the surrounding maritime culture.
    2017
    June

    Sir Joan

    We celebrated the opening of our first property in Ibiza, the five-star Sir Joan.

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    2017
    November

    Park Hotel Den Haag

    We acquired the historic Park Hotel Den Haag to expand the Park Hotel family.

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    2019
    May

    Max Brown 7th District & Seven North

    We opened our biggest Max Brown yet: Vienna’s Max Brown 7th District. We also partnered with celebrated chef Eyal Shani to open, Seven North, an original Mediterranean-inspired restaurant concept, on the hotel’s ground floor.

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    Sir Victor is named after Victor Català, the revolutionary female Catalan writer.
    2019
    June

    Sir Victor

    We celebrated the opening of our first property in Barcelona, the monumental Sir Victor. Additionally, we opened an original food and beverage concept, The Rooftop at Sir Victor.

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    2019
    September

    Park Centraal Amsterdam

    We rebranded Amsterdam’s Park Hotel to Park Centraal, with plans to rebrand the Den Haag property in 2021. The Park Centraal Hotels brand brings the rich history and heritage of each property to life and celebrates the Dutch work-life balance. We then opened Bar Claes in the hotel’s lobby—our third original food and beverage concept of the year.

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    2020
    February

    The Zero Space

    We unveiled The Zero Space, an original spa and gym concept at Barcelona’s Sir Victor.

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    2021
    June

    The Sircle

    In 2021, we unveiled The Sircle, our new private members' club, and its first club location at our Barcelona hotel, Sir Victor. Members enjoy exclusive benefits at the hotel’s many outlets, including free access to The Zero Space Spa & Gym, special rates at The Rooftop and MR PORTER, members-only events and more. We aim to cultivate an inspired, connected circle of members with offerings that fall in the three key areas of life—business, wellbeing and community.