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Our TeamA New Season, A New Chapter
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NewsLondon is now open
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NewsWelcome to Our New London Neighborhood
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NewsSir Prague and Seven North Opening Party
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NewsWelcome to Provocateur
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NewsGood Stays on Earth Day
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NewsSir Hotels Arrives in Prague
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Our TeamThe Women Inspiring Sircle Collection
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NewsMake it a Suite Valentine’s
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NewsWinter City Breaks
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NewsVienna, a city so nice, we'll be there twice
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NewsSir Hotels Will Debut in London
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NewsPark Centraal Garden Party
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NewsCelebrating Earth Day at Sircle Collection
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NewsSpring Into Long Weekend Stays
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NewsCelebrating International Women's Day
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NewsSircle Collection Announces Plans for IPO with SMG Holding
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NewsA Year in Review of our 2023 Highlights
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NewsCiao Milan, Home to Our Next Max Brown Hotel
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NewsCelebrate 10 Amazing Years of Sir Hotels
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![ParkCentraal_Vondel_CleanUp_[ByJeremyZiessen]-6](/media/images/ParkCentraal_Vondel_CleanUp_ByJere.2e16d0ba.fill-390x365.jpg)
NewsDoing Good with Sircle Impact
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Art & DesignInterview with Max Brown Artist Maaike Canne
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NewsBest Things To Do in Our Cities Part 2
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Art & DesignInterview with Park Centraal Photographer Ben Clement
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NewsBest Things To Do in Our Cities
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Art & DesignInterview with Sir Artist Floor Bijkersma
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Art & DesignInterview with Max Brown Artist Kelly Bjork
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Our TeamMeet Sergi from Sir Albert
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NewsReflections on our Sustainability Journey with Green Partner
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NewsOne Night at Salone
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NewsDiscover the Beauty of Ibiza Off-Season
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Our TeamMeet Marta from Park Centraal Amsterdam
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Our TeamMeet Andres from Sir Adam
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NewsA Love Letter to Spain
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Our TeamMeet Hanien and Chunxiao
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Our TeamMeet Rossana from Park Centraal
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NewsWow! Here’s to you and another great year for travel.
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Our TeamInner Sircle with Albert Marco, Chef
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NewsVienna Wins 2022's Most Liveable City
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NewsThe Cover to Open Its Second Club in Amsterdam
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NewsWe’re Giving Away Something Pretty Special
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NewsGet To Know Sircle Club
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Our TeamInner Sircle with Khadika Attia, Recruiter
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NewsEmployment And Support For Refugees From Ukraine
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NewsConnecting Rooms Episode 7: Caroline Gaimari
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NewsA Letter From Our CEO Bram on Sustainability
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NewsConnecting Rooms Episode 6: Tom Bosschaert
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NewsConnecting Rooms Episode 5: Joey Jalleo
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NewsWin a Wedding at Park Centraal Den Haag
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NewsConnecting Rooms Episode 4: Irene Kronenberg & Alon Baranowitz
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NewsConnecting Rooms Episode 3: Bionda Sno
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News2021 in Review
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NewsConnecting Rooms Episode 2: Emily Firth
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NewsOur New Podcast Is Here! Listen to the First Episode of “Connecting Rooms”
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Art & DesignOur Best Art, Design & Events of the Past Decade
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Our TeamA Big 10th Anniversary Thank You
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Our Team10 Lessons from 10 Years with Founder & Owner Liran Wizman
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NewsWhat a Decade: 10 Years of Sircle Collection
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NewsIntroducing Our Private Members’ Club, The Cover
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Our TeamFrom Intern to CEO: Bram Van Der Hoek
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Art & DesignX BANK: On a New Level
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NewsThe Inspiring Sustainability of Seven North
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NewsWant to Win a Free Hotel Room for a Year?
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Art & DesignOur New Art Studio in Amsterdam
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Art & DesignX BANK and Sir Hotels Team Up for 20 Rooms, 20 Designers
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NewsVienna's Max Brown 7th District and Seven North Win Two Awards
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NewsSir Explore Wins at 2020 Skift IDEA Awards
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NewsThe New Park Centraal Den Haag Is Now Open
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NewsShared Offices Now Available at Park Centraal Amsterdam
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NewsSir Hotels Now Offer Workspaces in Amsterdam
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NewsNow at Our Hotels: Zenology
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NewsA Private Paradise in Ibiza
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NewsDogs Are Now Welcome at Max Brown Hotels
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Art & DesignThank You for Supporting Prints Without Borders
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NewsNew Month, New Re-openings: July 2020
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Art & DesignSircle Collection Presents: Prints Without Borders
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NewsOur Diversity Action Plan
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Our TeamInner Sircle with Annette van den Heuvel, Group Director of Sales
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NewsOpening Our Doors Again
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NewsA Note to Our Community
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Art & DesignArt Curator Idit Orni Shares Her Process Behind the Art of Vienna’s Max Brown 7th District
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Our TeamInner Sircle with Isabelle van Galen, Brand Director
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NewsSeven North Wins at the Falstaff Awards
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NewsIntroducing the New Max Brown Pajamas
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Our TeamInner Sircle with Myriel Walter, Global Director, Culture & Memberships
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NewsNew Decade, New Us: Introducing Sircle Collection
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NewsSir's Website Design Wins Big at the Lovie Awards
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NewsPark Centraal Amsterdam and Bar Claes Are Now Open
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NewsAmsterdam’s Park Hotel to Become Park Centraal
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Art & DesignSee Inside Our Beautiful New Meeting Spaces at Vienna's Max Brown
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NewsAll Aboard the Sir Boat
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NewsThe New Sir Website Wins Bronze at the 2019 European Design Awards
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NewsThe Sir Victor Opening Party
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News
Now Open in Vienna: Seven North
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NewsIntroducing the Rooftop at Sir Victor
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NewsOur Magical Night with A'DAM Music School
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NewsVienna's Max Brown 7th District Is Now Open
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NewsBarcelona's Sir Victor Is Now (Softly) Open
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NewsIntroducing Sir Cares
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Art & Design
See Sir Hotels' Beautiful Website Redesign
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NewsPark Hotel Den Haag Joins the Park Hotels Portfolio
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NewsIntroducing Max Brown City Guides
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Art & DesignSir Albert's New Mural by Adele Renault
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NewsPlus One Issue Two Is Here
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Art & DesignHot Off the Press: Wallpaper* Magazine Features Our Newest Project
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NewsAustria Calling
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News
This Just In: Sir Hotel Opening in Barcelona
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NewsIntroducing the Max Brown x Heroes on Socks Collaboration
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Art & DesignCeasarstone and Snarkitecture Take Over Our Milan Palazzo for Salone
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NewsIntroducing Sir Explore
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NewsCheck Out Our Spring Retreats at Sir Joan
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News
Anna Dello Russo Hosts Exclusive Event at Our Newest Property
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NewsIn Case You Missed It: Frame Lab
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News
Introducing Plus One Magazine
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NewsX Bank Launches Online Store
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NewsLiran Wizman Wins Entrée Hospitality and Style Award
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NewsJoin Us for the Max Brown Bed Tour
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NewsA Never-ending Breakfast
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NewsSir Hotels Opens in Ibiza
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NewsSir Hotels' Very Own Boat
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NewsAnd Then There Were Three
A mecca for music and culture lovers.
Welcome to Margareten, Vienna's 5th District – a delightful mix of bohemian and artistic styles.
A grand home-base for your Vienna adventures.
Set at the intersection of Amsterdam’s most iconic canals
Chef Eyal Shani's carefree and fun-loving Mediterranean restaurant concept in Vienna.
A cultural destination of its own.
Above Barcelona.
A rendezvous spot for the stylish.
Set minutes away from Amsterdam’s best museums.
Welcome to The Cover Barcelona - A private members' club for the culturally curious.
Welcome to The Cover Vienna — a private members’ club for the culturally curious.
Düsseldorf has something for everyone, and that’s what makes it so great.
Coming Soon
Welcome to The Cover — a private members’ club for the culturally curious
A charming hotel in the heart of Milan.
Gracing the famous Royal Gardens, diverse Hofkwartier neighborhood and cobbled streets.
Discover Dutch Art, Fashion and Design.
Where purpose meets pleasure.
One-of-a-kind hotel experiences in some of the most interesting places in the world.
At Max Brown we bring the joy of cosy travel to as many people as possible.
Classic and modern design details combine to make an elegant experience.
Welcome to The Cover — a private members’ club for the culturally curious.
Looking for the perfect island getaway with friends?
Sail in Style on the Sir Boat
A place to explore, play and unwind on Shoreditch's edge.
Prague, But Not As You Know It
Iconic, Bold, Impossible to Ignore
Award-winning carefree and fun-loving Mediterranean restaurant concept in Prague.
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